Top 9 Interactive Demo Software In 2024 (Full Comparison)

Switching from homepage product screenshots and videos to an interactive product demo can increase sign ups by 1.7x and activations by 1.5x. However, with dozens of interactive demo software options on the market like HowdyGo, Navattic, and Storylane, it takes some time to decide which one fits your budget, use cases and required level of support.

To make it easier, we’ve reviewed nine interactive demo tools, examining their features, use cases, ratings and more. Read on for an in-depth review, or look at our comparison table at the end of the article.

‍

The best interactive demo software compared

Let’s see when you should use each of these 9 interactive demo software:

1. HowdyGo

HowdyGo is an HTML demo platform. As such, it captures pixel-perfect clones of your product and provides editing functionality that lets you change the content of your app after capturing it.

Is it hard to navigate?

“We were able to create an interactive demo with HowdyGo in under an hour that would have taken weeks or even months of design and development time,” says Dane L on G2.

Besides having a quick learning curve, the team provides hands-on support to help you create, review and optimize demos.  

“Daniel, Tom & Umberto are not just solution providers. They are extra members of my GTM team that help us strategise, enable best practices and continue to push us to innovate how we can showcase our solutions better.” says Andrew on G2.

With advanced features like analytics and integrations, you are fully covered!

You can create a great interactive product demo in just a few clicks. Click “Start Recording” using our Chrome Extension, then navigate through your app to capture the features you want to demonstrate, and click “Stop Recording” when you're done.

Advanced editing options help you add, remove, change or personalize every screen, so you don’t need to worry about mistakes or future changes within your app.

You don’t need long demo calls to showcase your product story. HowdyGo lets you build and share a demo library, allowing your prospects to explore your products at their own pace.

Get started for free!

Features

• Unlimited HTML interactive demos: Personalized product demos are the key to closing more deals, so we encourage you to create as many demos as you need – regardless of the pricing plan.
• Demo chapters: Demo chapters make it easy for your prospects to navigate through your product walkthroughs as they jump to specific features with just one click. Between 25% and 47% of people use the demo chapters to rewatch aspects of a demo they've already seen.
• Personalization: Generic product demos are great for people seeing your app for the first time. With tailored, personalized demos your team can close more deals, by adding a prospect’s name, email address, company name or logo into the demo.
• Customization options: Marketing teams need to keep their assets on-brand. So by setting styles at the org level you end up with demos that are always following their style guides.You can configure product demos to match your brand identity by setting fonts, colors, custom domains, or browser frame URLs.
• Lead capture forms: HowdyGo allows you to collect lead information at any touchpoint and automatically send it to your CRM.
• Analytics: Wondering if your demos are performing well? Make data-driven decisions based on engagement, impressions or completion rates, all stored in one user-friendly dashboard.

Use cases

• Sales pitch: Shorten sales cycles with interactive and personalized demos that you can tailor to specific buyers.
• Website and social media embed: Your marketing team can add product tours to your website or export high-quality videos that can be posted on your social media accounts—they are much more engaging than screenshots!
• GIF generation: Showcase your product in action with GIFs on social media, in email campaigns or nurturing email sequences.
• Figma prototypes: With HowdyGo, you can convert Figma prototypes to product demo videos by clicking through your prototype. Use this to present unreleased or new features to interested parties.

Pros

• Free trial: Minimal commitment. Explore everything HowdyGo has to offer with a 2-week free trial.
• Unlimited user seats: Every member can access HowdyGo – regardless of your team size.
• Ease of use: Your sales and marketing teams will enjoy an intuitive drag-and-drop interface that allows them to create eye-catching demos fast.
• Hands-on support: HowdyGo’s founding team has analyzed countless product demos and is ready to help you convert more leads with proven ideas and strategies.

Pricing

HowdyGo is the most affordable HTML demo tool, starting at $79/month for unlimited users and demos.

User ratings

HowdyGo is a game-changer for all users because:

• HowdyGo’s team gives ideas on creating interactive demos that close more deals.
• HowdyGo offers a super intuitive product which you can navigate easily
• Users can personalize each demo with dynamic data replacements.

‍

2. Navattic

Navattic is another HTML demo recording platform. It’s been around for a while with a rich feature set aimed at enterprise customers. From real-time alerts that inform you when a customer interacts with your demo to pinning your self-qualified customers, Navattic is a popular choice among interactive product demo software.

After installing its browser extension, click “Start Capturing,” navigate through your product, and click “Finish” to view your recording.

Features

• Customization options: You can customize fonts, button shapes, colors and other elements to match product demos to your brand.
• Personalization: Create personalization variables to tailor each demo, referencing a buyer’s name, company, or other details.
• Analytics: The Analytics view summarizes customer engagement trends from your product demos.

Use cases

• Product marketing: Your team can adjust marketing initiatives by analyzing how users interact with demos after each campaign.
• ABM strategies: You can identify the most engaged visitors and subsequently prioritize their accounts in your ABM strategies.
• SDR outreach: Send product tours to warm up prospects before the sales department interacts with them.

Pros

• The “Identification” feature pins down customers and organizations that engage with your demos the most so you can follow up with them.
• Quick loading of demos.

Pricing

Navattic pricing starts at $600/month. However, there’s no monthly subscription option – you can pay either quarterly or annually.

For more affordable pricing, check out this Navattic alternative.

User ratings

Customers appreciate that Navattic streamlines the sales cycle with interactive demos that tell their product stories.

3. Arcade

Arcade is a screenshot demo platform, so functionality is generally limited to layering hotspots over images of your product. You can’t edit the screenshots besides placing some shapes (like a blur) on top of the photos to hide sensitive data.

Under their top pricing tiers, they offer basic integrations and analytics to track demo views and completions. However, they have a free plan worth exploring.

You can record screenshot demos through the browser extension or desktop app. To start, click “Create Arcade” and choose to upload a file or capture with the extension.

Features

• Editing options: Add hotspots (interactive areas in a demo that users can click on) and amend text, images, overlays, or videos during editing.
• Chapters and navigation: To provide more context to customers, include chapters at the beginning, end, or middle of your demo.
• Translations: Arcade lets you translate your demos into German, Portuguese, and Mandarin Chinese. If you spot errors, you can edit the translations afterwards.

Use cases

• Customer success teams: Your team can use Arcade to create ongoing customer education demos.
• Non-web-based products: If your product is not web-based, consider a screenshot demo tool like Arcade. Screenshot demos lack interactivity and customization but allow you to add any screenshot, including those from non-web-based products.

Pros

• A user-friendly product experience with an intuitive interface.
• It allows you to style and adjust each hotspot according to your preferences.

Pricing

Arcade offers a free tier with access to its basic features and the ability to record up to 3 static screenshot demos. To record more demos, pricing bumps up to $32/month/user. If you want to unlock more features like analytics and integrations, pricing is $42.50/month/user.

User ratings

Arcade users mostly praise the tool’s ease of use and customization options.

4. Storylane

Storylane offers screenshot demos at its entry-level pricing tier ($50/month/user) and HTML demos at its Growth tier ($125/month per 5 users). This means functionality varies greatly based on the tier you’re on.

The screenshot demo tier has limited functionality, but you can edit HTML captures and access integrations and analytics at the Growth tier. This interactive product demo software also stands out with good third-party service integrations.

Users can record demos with a few clicks: choose “Record New Demo” and click “Start Recording.” After you’re done, click “Stop Recording.”

Features

• Account reveal: Storylane can identify anonymous visitors with company data from Clearbit (if you already have a Clearbit account). This information can help you follow up with potential customers.
• Sales alerts: Both sales and pre-sales teams can get alerts through Slack and email when customers sefl-qualify, so they can engage with them further.
• Third-party integrations: Storylane integrates with various sales and marketing tools, including HubSpot, Marketo and Google Analytics.

Use cases

• Embed options: You can embed Storylane demos across different platforms, with or without a CTA. For instance, you can embed them on Miro, WordPress and Notion.
• Email: The Gmail plugin allows you to add a demo link to your emails in one click.

Pros

• Storylane lets you share a public or custom demo link with a customer.
• It gives you enriched viewer data through its integration with Clearbit.

Pricing

Storylane pricing starts at $50/month/user for static screenshot demos. There is a free tier limited to one demo—good for tool testing. If you want to access their HTML demos, pricing jumps up to a minimum of $625 ($125/month for 5 users). Keep in mind that there is no free trial of their HTML demo capabilities available.

Want to explore pixel-perfect HTML demos before committing? This Storylane alternative is a perfect choice.

User ratings

Users praise its smooth onboarding process and customer support team.

5. Walnut.io

‍

Walnut.io is an HTML demo platform aimed more at the sales team than the previous tools. It stands out due to features like a semi-sandbox environment and AI integration with ChatGPT.

You can capture demos through its Chrome extension by choosing the capturing method and clicking on the film strip.

Features

• Template screens: This feature allows you to update your product demos by replacing old screens with new ones. That means you don’t need to recapture demos after every product change.
• Multi resolution: You can simultaneously record multiple resolutions to adapt your demos for different screens.
• Personalization: Add variables to make your demos more personal.

Use cases

• Smooth onboarding process: Create and share interactive tutorials with prospects to ensure they understand your solutions.
• Convert website visitors: Add an interactive product tour to your website or landing page so potential prospects can have a self-guided walkthrough.

Pros

• It lets you build semi-sandbox environments to ensure a bug-free experience for users.
• The Walnut Academy teaches you how to create personalized and engaging interactive demos.

Pricing

Walnut.io pricing is not publicly available, so you’ll have to talk to their sales team to get an actual quote and access to the platform. However, Vendr claims that the pricing starts at $15,100 a year.

User ratings

Walnut allows users to scale their demo creation process and distribute demos in a few clicks.

6. Demostack

Demostack is an HTML demo platform. It's the most expensive option and is made for sales teams giving live demos rather than self-serve product tours. It’s a solid choice because it lets you capture demos for both mobile and web apps and build a sandbox environment.

During a sales demo call, Demostack allows you to snooze notifications while screen sharing and showcase demos for mobile.

Features

• Sales demo environment: Build a demo environment from scratch without a developer.
• AI data generator: This feature lets you tailor demos to every buyer persona, segment, or industry by populating real data with a few clicks.
• Personalization: With its editing capabilities, Demostack ensures you include data, text and variables that resonate with each buyer, just like Demostack alternatives.

Use cases

• Sales enablement: Your SEs can create customized environments based on use cases and personas to tell a unique product story.
• Interactive product tours: Your marketing team can share self-guided product tours to convert website traffic into revenue.
• Customer success team: This team can onboard new customers or brief them on new features through educational demos.

Pros

• Interactive guided tours fit for different buyer personas.
• An easy-to-use editor.
• Your team can prepare speaker notes to ensure every live demo goes off without a hitch.

Pricing

Demostack is the most expensive interactive demo platform, with prices starting at $55,000/year. You'll need to talk to their sales team to get an actual quote or see the product in action.

User ratings

Most comments focus on its customization options, allowing users to create demos that reflect different use cases.

7. Reprise

‍

Reprise is an HTML demo platform, great for sales and enterprise teams. It provides live demo environments at a steep price point but with user-friendly analytics monitoring how prospects engage with your demos and bug-free sandbox environments.

With its extension, you can capture demos by clicking “Create New” and following on-screen instructions.

Features

• Demo customization: You can set global replacement rules or leverage find-and-replace to customize your demo easily.
• Shareable demo templates: Your team can access a shared image library or save specific demos as templates.
• Advanced interactivity: Reprise offers interactive dropdowns and menus and automatic language localization.

Use cases

• Live demos: You can anonymize demos to remove sensitive data and personalize them to a specific person.
• Email links: Share your demos via email with links.

Pros

• Reprise lets you create highly customizable demos.
• It gives you the flexibility to edit different aspects of your demos.

Pricing

Reprise pricing isn’t publicly disclosed, but it seems to start at $1000/month, paid annually. To get a real quote or to try the product, you’ll need to sign up for a demo with their sales team.

User ratings

Users praise Reprise as it lets them create demos with branching logic, enabling buyers to explore different scenarios.

8. Supademo

Supademo is a lightweight screenshot demo platform that provides basic functionality at a great price point. Under its top pricing tiers, it offers analytics to help track demo views and completions.

You can record a demo via its browser extension by clicking “Record Supademo” and navigating through your product.

Features

• Supademo AI: Leverage AI to add voiceover and text annotations or translate your demos into multiple languages.
• Custom branding: You can set a theme for a specific demo, configure the domain or choose a default style.
• Trackable links: The tool allows you to create a unique link for each viewer, so you don’t need to record a new demo for each customer.

Use cases

• Product marketing: This interactive product demo software helps promote unique product features across blogs and landing pages.
• Product onboarding: Make product adoption a piece of cake with guided product walkthroughs.

Pros

• It allows you to make interactive product tutorials for your knowledge base.
• The Autoplay feature ensures your demo plays like a video.
• It facilitates collaboration between your team members.

Pricing

Supademo is the cheapest static screenshot demo tool. They offer a free tier with limited features and up to 5 demos. Pricing then bumps up to $27/month/user if you want to record more demos or get access to premium features.

‍

User ratings

Users like Supademo because it helps them create interactive demos for web, desktop and mobile apps.

9. Tourial

Tourial is a screenshot demo tool, so its functionality and interactivity are quite limited. It differentiates itself from more affordable options like Arcade by offering access to more integrations and a more traditional sales-led approach to accessing the platform.

With its extension, you can record a series of steps and capture clicks, scrolls and drag-and-drop moves. But if you need more functionality, you should explore Tourial alternatives.

Features

• Engagement data: Tourial gives you buying signals to help you understand what your prospects care about. For instance, its data can tell you what your customers are engaging with most.
• HTML demos: You can capture HTML demos so that your prospects feel like they’re using your app and not viewing a pre-recorded video.
• Mobile: You can optimize demos for mobile devices and make necessary edits.

Use cases

• Website embed: You can embed your demos to the website.
• Outbound sales emails: Link to your demos in each outreach.
• Leave-behinds: Send a follow-up demo after a live presentation.

Pros

• Supports mobile optimization.
• Integrates with your go-to sales stacks like Salesforce and HubSpot.

Pricing

Tourial costs $1000/month, and you must commit for a whole year.

User ratings

Users mostly praise its detailed analytics that tracks user behavior and engagement.

Comparison table

Conclusion

There are a lot of interactive product demo software on the market, making it difficult to choose one tool. However, our article examined the features and pricing of nine tools to help you choose the most suitable one.

Which tool is for you? The one that offers interactive demo features and founder support for affordable pricing – HowdyGo.

Unlimited HTML demos and seats, website embed, various editing options and demo chapters are the features your teams need. Empower them with HowdyGo for just $79 a month after a 2 week free trial.

Get started for free!

FAQs

How to make an interactive demo?

You can make an interactive demo with HowdyGo, a demo software. Simply install the Chrome extension to start recording for free. To make it interactive, add personalized elements, tailored for each prospect.

What is an interactive product demo?

An interactive product demo is a self-guided walkthrough that showcases your app's features and functionality. Instead of screenshots or recordings of your software, potential leads can easily navigate through your app like they are using it for real, with the help of annotations, chapters, and HMTL editing.

How much does a Walnut interactive demo cost?

According to Vendr, the pricing starts at $15,100 a year. But you need to contact their sales team for a quote.

‍