Compare the 9 best interactive product demo tools [2024]

Types of interactive product demo tools

Interactive demo platforms can be broadly split into 2 categories based on the technology they use to capture your product. This largely determines the quality of your demos and the feature set you will have available at your disposal.

1. HTML demo tools - These create perfect clones of your product in HTML and CSS. Viewers can interact with elements on the page, scroll, hover and click on things like drop-down lists as if they were in your actual app. In addition, they allow you to edit the content of the captured app after recording (text, images, etc).
2. Screenshot demo tools - These are essentially "clickable slideshows" that cycle through screenshots of your product. This limits their interactivity and your ability to customize them, but means that each "slide" can be anything, including a screenshot of a product that isn't web based.

Now, let's go through each of the 9 best interactive product demo tools and see when you should pick each.

1. HowdyGo

HowdyGo is a HTML demo platform. As such, it captures pixel-perfect clones of your product and provides editing functionality that lets you change the content of your actual app. It has a very quick learning curve and the team provides hands-on support to help you create, review and optimize demos. Advanced features like analytics and integrations are also provided.

Pricing

HowdyGo is the most affordable HTML demo tool, starting at $79/month for unlimited users and demos. We also offer a free trial so you can get started right away without needing to talk to a sales team.

Support

HowdyGo offers individual, hands-on guidance from the founding team. We provide 1-1 time with our founders to outline a strategy, help with demo creation, suggest where demos can have the most impact for you and review analytics together to optimise demos for conversion.

Who is HowdyGo best suited for?

HowdyGo is built for small marketing teams that are just getting started with interactive product demos. The platform is powerful but easy to use and the hands-on support provided ensures you get results quick without needing to spend too much time getting off the ground.

2. Navattic

Navattic is another HTML demo platform. They’ve been around for a while and have built a rich feature-set aimed at their enterprise customers. They also offer advanced features like analytics and integrations.

Pricing

Navattic pricing starts at $500/month. There is no free trial, so in order to get access to the platform you’ll have to book a demo with their sales team. There is no monthly subscription option, but you can opt to pay quarterly with the entry price going up to $600/month.

Support

Under their $1000/month tier, they offer an account manager to provide support with the platform itself and the occasional review of a demo to suggest improvements.

Who is Navattic best suited for?

Navattic is suited to companies who need a product demo tool that will work for large, multi-team marketing functions. Their support leans more toward "suggesting improvements", rather than full white-glove onboarding. So if you have the team capacity to handle a new type of content they are a good choice.

If you have complex procurement processes, they also offer SOC2 compliance and have a sales and account management structure to navigate those processes.

See an in-depth comparison of Navattic vs. HowdyGo.

3. Arcade

Arcade is a screenshot demo platform, so functionality is generally limited to layering hotspots over images of your product. You can’t edit the screenshots other than placing some shapes (like a blur) on top of the images to hide sensitive data.

Under their top pricing tiers, they offer some basic integrations and analytics to track demo views and completions.

Pricing

Arcade offers a free tier with access to its basic features and ability to record up to 3 static screenshot demos. Pricing then bumps up to $32/month/user to record more demos. If you want to unlock more features like analytics and integrations, pricing is $42.50/month/user.

Support

As a purely PLG product, they offer basic support via in-app chat in case you experience any issue using one of their features.

Who is Arcade best suited for?

You should consider a screenshot demo tool like Arcade if your product is not web based. Screenshot demos lack interactivity and customization but allow you to add any screenshot into them, including those from non web based products.

See an in-depth comparison of Arcade vs. HowdyGo.

4. Storylane

Storylane is unique in that it offers both screenshot demos at their their entry level pricing tier ($40/month/user) and HTML demos at their Growth tier ($500/month per 5 users), this means functionality varies greatly based on the tier you’re on.

On the screenshot demo tier, functionality is very limited, but at their growth tier you get the ability to edit HTML captures, access to integrations and analytics.

Pricing

Storylane pricing starts at $40/month/user for static screenshot demos. There is a free tier, with a limit of one demo that lets you get started. If you want to get access to their HTML demos, pricing jumps up to $500/month for 5 users. There is no free trial of their HTML demo capabilities available.

Support

Basic product support is offered via in-app chat.

Who is Storylane best suited for?

You should consider their screenshot demo tier if your product is not web based or you need to insert custom images instead of product screenshots as part of your demos.

You should consider their more expensive HTML demo tier if you need a bit from both worlds (maybe you have a web app and a native app you need to demo).

See an in-depth comparison of Storylane vs. HowdyGo.

5. Walnut.io

Walnut.io is a HTML demo platform. They're more aimed at sales team than the previous tools and have pricing to match.

Pricing

Walnut.io pricing is not publicly available, so you’ll have to talk to their sales team in order to get an actual quote and access to the platform. Reportedly, it starts at $9,200/year and is only available under an annual contract.

Support

An account manager is available to provide support with the platform itself.

Who is Walnut.io best suited for?

If you need to convince a lot of your colleagues to get on board before you get started, Walnut has a traditional sales approach that's suited to handling those conversations.

Their product is extensive and suited to teams who can have someone specifically responsible for demo creation to learn the process of building them. They've built a recognizable brand and their demos are high quality and full HTML.

If this kind of support and resourcing fits your team, then Walnut or another VC backed vendor is probably the right choice.

See an in-depth comparison of Walnut.io vs. HowdyGo.

6. Demostack

Demostack is a HTML demo platform. It's the most expensive option of all and is targeted at sales teams giving live demos rather than self-serve product tours.

Pricing

Demostack is the most expensive interactive demo platform, with prices starting at $50,000/year. To get an actual quote or see the product in action, you’ll need to talk to their sales team.

Support

An account manager is available to provide support with the platform itself.

Who is Demostack best suited for?

Demostack is built for sales teams and focussed on helping reps deliver stable, live demos to prospects. Their product is full-featured but will require a sales engineer or someone specifically responsible for demo creation in order to get up and running. If you need a live demo environment as well as self serve demos, they're a great option.

See an in-depth comparison of Demostack vs. HowdyGo.

7. Reprise

Reprise is a HTML demo platform. Targeted at sales teams and providing live demo environments, it also is available at a steep price point.

Pricing

Reprise pricing isn’t publicly disclosed, but seems to start at $1000/month paid annually. For a real quote or to try the product, you’ll need to sign up for a demo with their sales team.

Support

An account manager is available to provide support with the platform itself.

Who is Reprise best suited for?

Reprise is built for sales teams and focussed on building live demo environments that are stable and personalised for prospects. Their product is full-featured but will require a sales engineer or someone specifically responsible for demo creation in order to get up and running. If you're looking for a live demo environment and not self serve demos, they're a great option.

See an in-depth comparison of Reprise vs. HowdyGo.

8. Supademo

Supademo is a lightweight screenshot demo platform, it provides basic functionality at a great price point. Under their top pricing tiers, they also offer analytics to help track demo views and completions.

Pricing

Supademo is the cheapest static screenshot demo tool. They offer a free tier with limited features and up to 5 demos. Pricing then bumps up to $27/month/user if you want to record more demos or get access to premium features.

Support

As a purely PLG product, they offer basic support via in-app chat in case you experience any issue using one of their features.

Who is Supademo best suited for?

If you’re on a tight budget and only need the basics of showing your product with some static screenshots, then Supademo is the best option based on its pricing and generous free tier.

9. Tourial

Tourial is a screenshot demo tool, so the functionality and interactivity it provides is quite limited. They differentiate from more affordable options like Arcade by providing access to more integrations and a more traditional sales-led approach to getting access to the platform.

Pricing

Tourial is the most expensive static screenshot demo tool. To get a quote or see the platform you’ll need to book a time with their sales team, but pricing seems to start at $790/month on an annual plan.

Support

Tourial provides access to an account manager to resolve any issues you may encounter.

Who is Tourial best suited for?

You should consider Tourial if your product is not web based, and if you need access to more integrations than a more affordable product like Arcade provides.

See an in-depth comparison of Tourial vs. HowdyGo.