Crush your targets with lead capture, scoring and analytics

Uploading a product video to YouTube or Loom gives you no attribution and no feedback loop. HowdyGo explains viewer behavior so you can attribute success and improve your demos like you would any other piece of content.
🤫 Pssssst...
This is a HowdyGo demo
With traditional screen recorders

Roll-the-dice on product videos

No idea which parts of your demos are resonating and which parts cause viewers to drop off.
Almost impossible to iterate after upload.
No opportunity to capture and score leads based on their viewing behavior.
With HowdyGo interactive demos

Eliminate the guesswork

Identify specific changes that will increase engagement with your demos.
Publish changes in-place, instantly.
Capture leads with your demos and score them on your CRM based on viewing behavior.
How it works

Lead your SDRs to water 🏝️ with product demos that capture leads and qualify them

Actionable data, hands-on support to implement improvements and native integrations to sync it into the tools you're already using.

Keep your demos ungated or treat them as lead magnets

Place forms and CTAs at any step in your demo to capture leads when they're most engaged.
Lead capture forms
Embed forms at any step
đź‘‹ These GIFs are built with HowdyGo

Sends leads to your CRM and qualify them with demo data

Demo viewers are 1.7x more likely to sign up for your product. Use demo engagement data to update lead scores in your CRM and qualify leads on auto-pilot.
Sync leads to CRM
Sync demo events to CRM

Improve demos like you would any other piece of content

Demo analytics show you how prospects progress through your demos and help you uncover real changes you can make to increase engagement and conversion.
Demo level analytics
Step-by-step conversion
Sync to Segment
Sync to GA4
Sync to Heap

Daniel, Tom & Umberto are not just solution providers, they are extra members of my GTM team that help us strategise, enable best practices and continue to push us to innovate how we can showcase our solutions better.

Anna Redbond, Head of Marketing - Flagsmith - Headshot
Andrew Lingley
Marketing Manager

Don't get ghosted đź‘» by your "dedicated" CSM until renewal

Our founding team is here to help you make the most of your interactive demos. We help you review your data, integrate with your workflows and suggest improvements.
Instant access to founding team
Demo reviews
Data reviews
Expert suggestions

We actually help you set this stuff up, understand it and make the most of it

You don't have to believe us, but our users say so too...
"Daniel, Tom & Umberto are not just solution providers, they are extra members of my GTM team that help us strategise, enable best practices and continue to push us to innovate how we can showcase our solutions better."
Andrew Lingley
Marketing Manager, Ansarada
"Tom, Daniel, and the entire HowdyGo team have gone above and beyond to ensure we’re set up for success."
Callum Whitley
Product Marketing Manager, Komo Technologies
"We've easily integrated tools like Hubspot, we have clear reporting and attribution so we can track impact on things like conversion rates, and setting up/testing demos has been seamless."
Anna Redbond
Head of Marketing, Flagsmith
"These demos can be iterated on quickly and simply, and Tom and the team are always on-hand to provide help and advice."
Charlotte Steel
Product Marketing Manager, AD Instruments
"the team at HowdyGo have been incredible every step of the way, sending through ideas of best practice, following up on features that have been released off the back of feedback etc."
Mikaela Filo
Product Marketing Manager, Ansarada
"Finally, the HowdyGo team is really great... Tom reached out offering to help and gave me some great advice on how to create a really compelling initial demo."
Justin Dorfman
Cofounder, AssetMule
"Daniel, Tom & Umberto are not just solution providers, they are extra members of my GTM team that help us strategise, enable best practices and continue to push us to innovate how we can showcase our solutions better."
Andrew Lingley
Marketing Manager, Ansarada
"We've easily integrated tools like Hubspot, we have clear reporting and attribution so we can track impact on things like conversion rates, and setting up/testing demos has been seamless."
Anna Redbond
Head of Marketing, Flagsmith
"These demos can be iterated on quickly and simply, and Tom and the team are always on-hand to provide help and advice."
Charlotte Steel
Product Marketing Manager, AD Instruments
"the team at HowdyGo have been incredible every step of the way, sending through ideas of best practice, following up on features that have been released off the back of feedback etc."
Mikaela Filo
Product Marketing Manager, Ansarada
"Finally, the HowdyGo team is really great... Tom reached out offering to help and gave me some great advice on how to create a really compelling initial demo."
Justin Dorfman
Cofounder, AssetMule
Use-cases

Optimize every channel in your go-to-market

A single demo can be easily repurposed across multiple GTM channels, it can even be exported as a video or gif for social media and newsletters.

Embed demos on your website

Don't leave prospects guessing what your product does. Engage them when they're interested with a hands-on experience of your product.

HowdyGo interactive demo embedded on Flagsmith website

Automated sales demos

Your sales team should be focussing on high value opportunities. Automate prospect qualification with interactive demos.

In-app product tours

Show the value of your platform with short, in-app interactive demos your users can choose to engage with when needed.

Product update email with a GIF showing a new feature and a link to an interactive demo

Product updates

Only your most active users will see your latest product update. Remove the barriers with a hands-on demo, video or GIF.

In-app paywalls

Your in-app paywalls are one of your best upsell opportunities. Embed a hands-on demonstration of your paywalled feature right on the page.

Interactive demo embedded in app on a paywall page

Inspiration from our power users

Learn how Anna, Head of Marketing at Flagsmith achieved:
1.7x
More sign ups
1.5x
More activations
>90%
Demo engagement
Support

FAQs

Everything you need to know about the product and billing. Can’t find the answer you’re looking for? Please chat to our team.
What is an interactive product demo?

They replicate a flow in your SaaS and let you easily add onboarding-style callouts to a walkthrough.

This means you can embed your product, loaded with data, into your website and let people self-educate/self-qualify at their own pace.

Unlike an onboarding tool, it shows your product in a state that demonstrates to prospects functionality without making them guess what it’s capable of, when they're still deciding whether they should sign up for an account or book a demo.

If you're comparing different vendors, it's important to understand that interactive demo tools are split into these two categories:

  1. Full interactive HTML demos like HowdyGo, which let you edit your app after capturing, personalize content and generally offer a more convincing experience to your prospects. They feel high quality, like getting a new iPhone vs. your old Nokia 3310.
  2. ‍Screenshot capture demos are effectively slideshows of your app. These tools are typically cheaper, and it can be a bit easier to get started. You're also unlikely to run into any weird recording glitches.

Learn more in our article Interactive Product Demos Explained.

Do I need to involve my sales engineering / engineering team?

If you would normally need your sales/engineering team to help you make a screen recording, the recording process is going to be similar. The difference is that as a marketer you will get complete flexibility to edit the demo after it's been captured.

We'll help you. We've created hundreds of demos of SaaS products, we're technically minded and we want to help you succeed. Things we've done in the past to help new customers get started:

  1. Deployed products on AWS.
  2. Interacted with customer APIs.
  3. Created LinkedIn advertising campaigns to demo an experimentation tool.
  4. Read through 50-page strategy decks to understand how a product works.

This is hands-on, in-the-weeds, real support like we are part of your team. Is this highly unprofitable support? Sort of. If you churn the next month, yeah, we'll lose money on that level of support. But we know that results are all that matters and we trust you'll get them.

In addition, HowdyGo is accessible to the entire team - We don't charge per user.

You can see, edit, duplicate and share demos across your team easily. This makes it easy to get a sales/engineer involved if you have to.

How do you make a product demo?

This is our 5 step simple guide to making an interactive demo:

  1. Capture a flow of your app that often gets demonstrated by your sales team.
  2. Add annotations, reuse messaging and convey a simple story that highlights your value proposition.
  3. Delete or auto-progress through unnecessary steps, your prospects want you to get to the point.
  4. Publish your demo and copy the embed code
  5. Paste the embed code into your CMS (whether it's Webflow, Unbounce, Wordpress, Ghost, Wix, etc.)

Your first demo shouldn't be too complicated. Just get started and have a bit of fun. It's really easy to add new steps, change the order around, edit text, etc.

I've already got a walkthrough video, can I use that?

TLDR; You can't. But they are great source material for creating a more engaging demo experience.

HowdyGo is designed to capture interactive, responsive HTML. This allows you to do cool stuff like editing the content of your app after capturing it, personalize what's on screen with templated values, and get analytics that are driven by actual user interactions (not just passive views).

Not to mention the fact it really feels like they are using your app.

Videos serve a purpose, but a 10 minute walkthrough doesn't do your product justice.

How do I use an interactive product demo?

The most common use-case we see is an embedded walkthrough of your software on your website.

While there are a whole host of potential use cases (and you can see some of them in our documentation) we recommend starting out by just creating a simple Platform Overview demo of your software, or on a specific, popular portion of your software.

This is a great place to begin because it gives you something practical that can be shared on your website, or directly with prospects and leads.

I can't see my CRM/Analytics as an integration

We've built HowdyGo with integrations in mind, so when one of our customers needs a new one, we jump on it and make it happen.

There's good news though, everything in HowdyGo works without integrating (lead capture and analytics included), and, when we start building an integration it often takes less than a week to have it up and running.

Here's a quote from one of our customers:"Wow you guys are fast!!".

Jump in and get started, then have a chat with us and we'll move heaven and earth to get you up and running the way you want.