Make engaging demos of your product 10x faster than a video

Forget the painful retakes and hours of post-editing in frustrating video tools. Capture a flow through your app. Edit anything in your recorded UI, explain the value prop interactively, and swap, add or delete screens with a click.
🤫 Pssssst...
This is a HowdyGo demo
With traditional screen recorders

Record from scratch.
Every. Single. Time.

Missed a click or mistyped? Record again.
Too many Ummmmms? Record again.
Need a shorter version? Record again.
UI updated? Record again.
With HowdyGo interactive demos

Record a demo once.
Change it, improve it, add to it.

Copy steps, fix typos and move clicks in the editor.
Add a story after you've record your flow.
Reuse demos by inserting or removing steps.
Edit the recorded UI, insert new screens into a demo.
How it works

Capture your app, not a bunch of pixels đź‘ľ

HowdyGo interactive demos are perfect HTML/CSS copies of your app. They look and feel like the real thing because they almost are.

Relax, you don't have to record everything perfectly

Add, duplicate, or remove steps from your demo in a couple of clicks. Adjust scroll & click positions during editing - we smoothly stitch everything together for you.
Add or duplicate steps
Reorder steps
Delete steps
Move click positions
Change scroll position on a page
đź‘‹ These GIFs were made with HowdyGo too

Edit your UI after recording it with <no-code/> HTML editing

Make point-and-click changes or add blurs to text, charts and images inside your app. Update an existing demo by tweaking the UI instead of recording the same thing over and over again.
HTML text editor
HTML image editor
HTML chart editor
Blur elements
Personalization variables
Dynamic logos

Skip the "umms and uhh's", craft your story later

Add your story after recording using interactive elements. Break it up into logical chapters and let viewers jump to the most relevant section.
Annotations
Highlights
Modals
Chapters

Smooooth transitions with a point, a click and a drag

Zoom in and pan to draw attention to specific parts of your UI, or animate between steps to bring your UI to life in a single click.
Zoom
Pan
Animate steps

Goodbye missing source files, hello product marketing besties

Never lose a file again, your demos are stored in a collaborative cloud editor. demo_v12_final_final.mp4 <MediaNotFound>
Collaborate with your team
Instantly publish changes
Matching resolutions every time
Never lose a source file again

Rebrand faster than your new CMO can say "website rebuild"

Fully customize demo annotations and forms with your own brand and instantly enforce it across your entire team's library.
Organization-level branding
Custom annotation styles

We're not allowed to say "easy to use"

Our customers are another story...
"It's a simple process to create interactive demos. This has helped us showcase our product to clients without any signup friction..."
Julian Fagan
Cofounder, Skodel
"HowdyGo is very easy to use (much easier than StoryLane) and I built a demo within a day..."
Charlotte Steel
Product Marketing Manager, AD Instruments
"Incredibly quick and easy to use, with an interface that anyone can pick up in no time."
Callum Whitley
Product Marketing Manager, Komo Technologies
"I was able to get an interactive demo built and published in less than an hour. The product is very intuitive and easy to use..."
Justin Dorfman
Cofounder, AssetMule
"It's super simple to use, I love that you can edit text and content within your product via HowdyGo..."
Mikaela Filo
Product Marketing Manager, Ansarada
"...I had my first demo made within a few minutes! Thanks for building something awesome!"
Kendall Burke
Head of CX, TablesReady
"It's a simple process to create interactive demos. This has helped us showcase our product to clients without any signup friction..."
Julian Fagan
Cofounder, Skodel
"HowdyGo is very easy to use (much easier than StoryLane) and I built a demo within a day..."
Charlotte Steel
Product Marketing Manager, AD Instruments
"Incredibly quick and easy to use, with an interface that anyone can pick up in no time."
Callum Whitley
Product Marketing Manager, Komo Technologies
"I was able to get an interactive demo built and published in less than an hour. The product is very intuitive and easy to use..."
Justin Dorfman
Cofounder, AssetMule
"HowdyGo is very easy to use (much easier than StoryLane) and I built a demo within a day..."
Charlotte Steel
Product Marketing Manager, AD Instruments
"...I had my first demo made within a few minutes! Thanks for building something awesome!"
Kendall Burke
Head of CX, TablesReady
Use-cases

Repurpose a single demo across every channel in your go-to-market process

Share interactive demos or export them as videos and GIFs for social media and newsletters. Bye bye video editor đź‘‹

Embed demos on your website

Don't leave prospects guessing what your product does. Engage them when they're interested with a hands-on experience of your product.

HowdyGo interactive demo embedded on Flagsmith website

Automated sales demos

Your sales team should be focussing on high value opportunities. Automate prospect qualification with interactive demos.

In-app product tours

Show the value of your platform with short, in-app interactive demos your users can choose to engage with when needed.

Product update email with a GIF showing a new feature and a link to an interactive demo

Product updates

Only your most active users will see your latest product update. Remove the barriers with a hands-on demo, video or GIF.

In-app paywalls

Your in-app paywalls are one of your best upsell opportunities. Embed a hands-on demonstration of your paywalled feature right on the page.

Interactive demo embedded in app on a paywall page

Inspiration from our power users

Learn how Anna, Head of Marketing at Flagsmith achieved:
1.7x
More sign ups
1.5x
More activations
>90%
Demo engagement
Support

FAQs

Everything you need to know about the product and billing. Can’t find the answer you’re looking for? Please chat to our team.
What is an interactive product demo?

They replicate a flow in your SaaS and let you easily add onboarding-style callouts to a walkthrough.

This means you can embed your product, loaded with data, into your website and let people self-educate/self-qualify at their own pace.

Unlike an onboarding tool, it shows your product in a state that demonstrates to prospects functionality without making them guess what it’s capable of, when they're still deciding whether they should sign up for an account or book a demo.

If you're comparing different vendors, it's important to understand that interactive demo tools are split into these two categories:

  1. Full interactive HTML demos like HowdyGo, which let you edit your app after capturing, personalize content and generally offer a more convincing experience to your prospects. They feel high quality, like getting a new iPhone vs. your old Nokia 3310.
  2. ‍Screenshot capture demos are effectively slideshows of your app. These tools are typically cheaper, and it can be a bit easier to get started. You're also unlikely to run into any weird recording glitches.

Learn more in our article Interactive Product Demos Explained.

How do I use an interactive product demo?

The most common use-case we see is an embedded walkthrough of your software on your website.

While there are a whole host of potential use cases (and you can see some of them in our documentation) we recommend starting out by just creating a simple Platform Overview demo of your software, or on a specific, popular portion of your software.

This is a great place to begin because it gives you something practical that can be shared on your website, or directly with prospects and leads.

How do you make a product demo?

This is our 5 step simple guide to making an interactive demo:

  1. Capture a flow of your app that often gets demonstrated by your sales team.
  2. Add annotations, reuse messaging and convey a simple story that highlights your value proposition.
  3. Delete or auto-progress through unnecessary steps, your prospects want you to get to the point.
  4. Publish your demo and copy the embed code
  5. Paste the embed code into your CMS (whether it's Webflow, Unbounce, Wordpress, Ghost, Wix, etc.)

Your first demo shouldn't be too complicated. Just get started and have a bit of fun. It's really easy to add new steps, change the order around, edit text, etc.

I've already got a walkthrough video, can I use that?

TLDR; You can't. But they are great source material for creating a more engaging demo experience.

HowdyGo is designed to capture interactive, responsive HTML. This allows you to do cool stuff like editing the content of your app after capturing it, personalize what's on screen with templated values, and get analytics that are driven by actual user interactions (not just passive views).

Not to mention the fact it really feels like they are using your app.

Videos serve a purpose, but a 10 minute walkthrough doesn't do your product justice.

Do I need to involve my sales engineering / engineering team?

Nope, capturing a HowdyGo demo is easier than recording a video!

However, we can do 2 things to help you get up and running asap:

  1. We'll help you. We've created hundreds of demos of hundreds of SaaS apps, we're technically minded and we want to help you succeed. We've literally deployed products on AWS and interacted with customer APIs to get demos off the ground.
  2. HowdyGo is accessible to the entire team. If someone signs up from the same company you can see, edit, duplicate and share demos across your team easily. This makes it easy to get anyone you need involved at your company.
I can't see my CRM/Analytics as an integration

We've built HowdyGo with integrations in mind, so when one of our customers needs a new one, we jump on it and make it happen.

There's good news though, everything in HowdyGo works without integrating (lead capture and analytics included), and, when we start building an integration it often takes less than a week to have it up and running.

Here's a quote from one of our customers:"Wow you guys are fast!!".

Jump in and get started, then have a chat with us and we'll move heaven and earth to get you up and running the way you want.