Create sales demo training guides and sandboxes

Train your sales team on how to best demo your product with interactive guides that look and feel just like the real thing. Give them instant access to an on-rails experience of your product without requiring production credentials.

Inconsistent sales demos cost deals. Maximize your sales team's win rate by providing hands-on demo training they can go through in their own time.

Train your team with a hands-on experience of your product

No screenshots - HowdyGo interactive demos are pixel-perfect HTML/CSS copies of your app. They look and feel like the real thing because they almost are.
Share as a link
Embed in your docs
Full HTML/CSS capture
Fully customisable guides

Customize every aspect of your demos with our no-code editor

Edit the recorded UI and choose from a wide range of tooltips and annotations to coach your sales reps through your product.
HTML text editor
HTML image editor
HTML chart editor
Blur elements
Customize annotations

Use the same demo guides to give live demos

Hide the annotations in the sandbox to give live demos to prospects ensuring the demonstration stays on script.
Hide annotations
Full HTML/CSS sandbox
How it works

The easiest and most engaging way to show your product in action

It takes on average 10 minutes to capture and create your first interactive demo.
Mockup

Capture your product in a single take

Just click through your app to capture a flow - No need to stress about timing and mouse movements.
Mockup

Edit the flow with our no-code HTML editor

Edit text, images and charts in your captured UI. Move and delete each click you took to tell the right story.
Mockup

Share in the best format for every channel

Embed on your website to give hands-on access to your product. Export as a video/GIF for social media and emails.
Mockup

Optimize conversion and target engaged accounts

Iterate your demos based on which parts are resonating and flag engaged accounts right on your CRM.

The most user-friendly interactive demo tool

Our customers rave about our ease of use and top tier support
"HowdyGo is very easy to use (much easier than StoryLane) and I built a demo within a day.

These demos can be iterated on quickly and simply, and Tom and the team are always on-hand to provide help and advice.

The HowdyGo team are very responsive, and changes have been made in the product as a result of my feedback, which is really gratifying as a user!"
Charlotte Steel
Product Marketing Manager, AD Instruments
"It's a simple process to create interactive demos. This has helped us showcase our product to clients without any signup friction.

It has also allowed us to stop free trials and put this in place of the trial. It's as close to the real deal as possible. Great customer support!"
Julian Fagan
Cofounder, Skodel
"It's super simple to use, I love that you can edit text and content within your product via HowdyGo, and the AI prompts are a really helpful starting base.

Not to mention the team at HowdyGo have been incredible every step of the way, sending through ideas of best practice, following up on features that have been released off the back of feedback etc."
Mikaela Filo
Product Marketing Manager, Ansarada
"Starting with interactive demos can be daunting, but they've made it simple.

We've easily integrated tools like Hubspot, we have clear reporting and attribution so we can track impact on things like conversion rates, and setting up/testing demos has been seamless."
Anna Redbond
Head of Marketing, Flagsmith
"This tool is awesome - we did a demo with Walnut and immediately googled competitors and found you.

I had my first demo made within a few minutes! Thanks for building something awesome!"
Kendall Burke
Head of CX, TablesReady
"I was able to get an interactive demo built and published in less than an hour. The product is very intuive and easy to use.

I particularly loved how I could make edits to the demo interface, including en masse using their find and replace feature which is super helpful.

Finally, the HowdyGo team is really great... Tom reached out offering to help and gave me some great advice on how to create a really compelling initial demo."
Justin Dorfman
Cofounder, AssetMule

Inspiration from our power users

Learn how Anna, Head of Marketing at Flagsmith achieved:
1.7x
More sign ups
1.5x
More activations
>90%
Demo engagement
Support

FAQs

Everything you need to know about the product and billing. Can’t find the answer you’re looking for? Please chat to our team.
What is an interactive product demo?

They replicate a flow in your SaaS and let you easily add onboarding-style callouts to a walkthrough.

This means you can embed your product, loaded with data, into your website and let people self-educate/self-qualify at their own pace.

Unlike an onboarding tool, it shows your product in a state that demonstrates to prospects functionality without making them guess what it’s capable of, when they're still deciding whether they should sign up for an account or book a demo.

If you're comparing different vendors, it's important to understand that interactive demo tools are split into these two categories:

  1. Full interactive HTML demos like HowdyGo, which let you edit your app after capturing, personalize content and generally offer a more convincing experience to your prospects. They feel high quality, like getting a new iPhone vs. your old Nokia 3310.
  2. Screenshot capture demos are effectively slideshows of your app. These tools are typically cheaper, and it can be a bit easier to get started. You're also unlikely to run into any weird recording glitches.

Learn more in our article Interactive Product Demos Explained.

How do I use an interactive product demo?

The most common use-case we see is an embedded walkthrough of your software on your website.

While there are a whole host of potential use cases (and you can see some of them in our documentation) we recommend starting out by just creating a simple Platform Overview demo of your software, or on a specific, popular portion of your software.

This is a great place to begin because it gives you something practical that can be shared on your website, or directly with prospects and leads.

How do you make a product demo?

This is our 5 step simple guide to making an interactive demo:

  1. Capture a flow of your app that often gets demonstrated by your sales team.
  2. Add annotations, reuse messaging and convey a simple story that highlights your value proposition.
  3. Delete or auto-progress through unnecessary steps, your prospects want you to get to the point.
  4. Publish your demo and copy the embed code
  5. Paste the embed code into your CMS (whether it's Webflow, Unbounce, Wordpress, Ghost, Wix, etc.)

Your first demo shouldn't be too complicated. Just get started and have a bit of fun. It's really easy to add new steps, change the order around, edit text, etc.

I've already got a walkthrough video, can I use that?

TLDR; You can't. But they are great source material for creating a more engaging demo experience.

HowdyGo is designed to capture interactive, responsive HTML. This allows you to do cool stuff like editing the content of your app after capturing it, personalize what's on screen with templated values, and get analytics that are driven by actual user interactions (not just passive views).

Not to mention the fact it really feels like they are using your app.

Videos serve a purpose, but a 10 minute walkthrough doesn't do your product justice.

Do I need to involve my sales engineering / engineering team?

Nope, capturing a HowdyGo demo is easier than recording a video!

However, we can do 2 things to help you get up and running asap:

  1. We'll help you. We've created hundreds of demos of hundreds of SaaS apps, we're technically minded and we want to help you succeed. We've literally deployed products on AWS and interacted with customer APIs to get demos off the ground.
  2. HowdyGo is accessible to the entire team. If someone signs up from the same company you can see, edit, duplicate and share demos across your team easily. This makes it easy to get anyone you need involved at your company.
I can't see my CRM/Analytics as an integration

We've built HowdyGo with integrations in mind, so when one of our customers needs a new one, we jump on it and make it happen.

There's good news though, everything in HowdyGo works without integrating (lead capture and analytics included), and, when we start building an integration it often takes less than a week to have it up and running.

Here's a quote from one of our customers:"Wow you guys are fast!!".

Jump in and get started, then have a chat with us and we'll move heaven and earth to get you up and running the way you want.