Team

Meet our team

HowdyGo is a tool designed to help SaaS companies sell and market their complex tools more effectively. This isn't our first rodeo (Howdy!), it was founded by three friends who worked closely together as senior-leaders on another rapid growth startup, BibliU.

Born from the frustrations we experienced demonstrating our own B2B SaaS product, we created an intuitive interactive demo tool that doesn't require your engineering team.

We are an Aussie-at-heart team that are spread across the globe allowing us to deliver awesome interactive demos at all hours of the day.

Umberto Anderle

Umberto Anderle

Co-founder

Our resident pixel-pusher, Umberto designs and defines the UI and UX of HowdyGo.

Previously he was Head of Product at BibliU where he led the Product Team designing university enterprise ready applications and the student reader.

He's a stickler for detail and keeps HowdyGo intuitive and perfect 🤌.

Daniel Engelke

Daniel Engelke

Co-founder

Former CTO and co-founder of BibliU, Daniel enjoys complex technical challenges and scaling up companies, teams and products.

He's a Forbes 30-under-30 winner and ensures HowdyGo is running on the best infrastructure to deliver demos with speed and resilience.

Tom Bruining

Tom Bruining

Co-founder

A jack-of-all trades, former Head of Data at HelloFresh UK and Head of Operations at BibliU.

Tom's run Growth & Marketing, Customer Success and internal operations and culture. He's also formed a data team at the UK's largest meal box company, helping to improve their operations with technology.

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