10 Interactive Product Tour/Demo Examples You Can Copy in 2024

Interactive product demo software has emerged as a great tool for SaaS marketers who want to increase inbound prospect engagement and conversion rates.

Here are some impressive statistics we’ve pulled from our product analytics averaged across our customer base:

• 89% of visitors interact with demos on dedicated landing pages.
• 55% of users engage when demos are integrated into an existing page, highlighting placement strategy and setting context for the viewer as a crucial factor to maximize interaction.
• ‍60% of viewers reach the end of a demo.‍
• Inbound leads are 70% more likely to sign up for a trial when they view a demo.
• New users are 80% more likely to perform multiple activation steps after signing up.
• Prospects get onto sales calls 2 weeks faster when they have viewed an interactive demo.

We’ve collected some our our favourite interactive product tour examples from our customers to help inspire you to begin your journey with interactive demos.

1. Flagsmith

Flagsmith is a feature flag management tool that helps developers control software releases. They use a variety of demos across their prospect journey to help developers get a feel for their product without needing to integrate it into their code base.

This specific demo has increased their app signups by 1.7x and activations by 1.54x.

We have clear attribution and have been able to track results — demos are having tangible impact for us. Anna Redbond, Head of Marketing at Flagsmith.

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‍Key Highlights:

• This demo has a fantastic completion rate of over 90%, it's short and to the point.
• Clickthroughs on the Primary "CTA" button on this demo are over 30%!
• Of people who reach the end, 25% of them go back and review a section in this demo.

2. Komo

Komo is a marketing activation platform that let's brand create custom micro-sites geared toward event and brand engagement marketing. Their tool lets marketers build out awesome high-engagement experiences and games and automates the process of sending prizes and discounts to prospective customers.

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Key Highlights:

• A super FUN Formula 1 story showing a user how to create a marketing activation in their platform and what the finished product looks like. It breaks down so many barriers to understanding their product and clearly contributes to a high engagement & completion rate.
• An animated scratch-and-win step, which really puts you "inside the experience". This is only possible thanks to HowdyGo's approach to capturing HTML demos like they're a video.
• Image steps to show off an "in-situ" mobile experience.

3. Visitly

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Visitly is a visitor management system that uses interactive demos to demonstrate how businesses can provide smooth visitor check-ins and eliminate paperwork across organizations.

Target Audience: Businesses of all sizes

Demo Style: Platform overview. Multi-chapter, in-depth walkthrough

Key Highlights:

• A step-by-step tutorial on what the user gets from the platform’s specific functionalities.
• With the HowdyGo demo recording software, Visitly combats information overload with chapters to guide users through its interactive demo seamlessly.
• This interactive product demo example includes annotations to call out the product’s key features and specific parts of the interface. Annotations are a great way to explain complex terms within your product that customers might not be aware of.
• The demo uses emojis in the annotations. With emojis, you can add a fun and personal touch to the demo.

4. Ansarada

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Ansarada's Governance Risk & Compliance platform brings order to chaos for businesses.

Target Audience: PLG - Enterprises

Demo Style: Feature Overview. Multi-chapter, story driven

Key Highlights:

• Ansarada's interactive product demo shows how complex enterprise software can be made accessible to prospects and leads.
• This multi-step demo includes a collection of chapters, helping to create structure while conveying high-level concepts to the viewer.
• A story-driven demo that explains the key elements of the platform.

5. ADInstruments

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ADInstruments specializes in tools for research and education. It offers a fully customizable platform for schools that want to engage students outside of classrooms. ADInstruments made an interactive demo to showcase different features like lessons, and demonstrate how to get the most out of the platform.

Target Audience: Research facilities and educational institutions

Demo Style: Platform overview. Multi-chapter, user walkthrough flow

Key Highlights:

• The product demo is divided into chapters so that users can easily navigate between editing a lesson and making it interactive. Chapters are a great addition to your demos as they help you organize content.
• ADInstruments uses annotations to explain unique features.
• The company also uses interactive elements like videos in the demo. You can incorporate them as well to create dynamic content and engage viewers visually.
• This demo finishes with CTAs that lead users to either the free trial page or another demo. A clear CTA at the end of the interactive demo is a must as it can help you encourage users to take the next steps.

6. Cloudforecast

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Cloudforecast is an AWS cost-monitoring tool that uses HowdyGo to create interactive demos of its essential features like EBS Volume Analysis and focused reports. In this example, it focuses on ZeroWaste, which tracks potential waste within AWS environments.

Target Audience: Tech, SRE and Engineering teams

Demo Style: Feature overview. Multi-chapter, user walkthrough flow

Key Highlights:

• Cloudforecast's demo also features another great practice: customization. The business customized the buttons to reflect its signature brand colors. You can do the same to maintain brand consistency and create a professional look.
• The chapter feature allows users to access a specific feature in just one click in this interactive product tour.
• A CTA invites viewers to either start a free trial or contact sales reps.

7. SleekFlow 

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SleekFlow helps modern businesses automate conversations with prospects and customers across messaging apps. Its interactive product demo is story-driven and introduces a Digital Marketing Manager to appeal to a specific target audience.

Target Audience: Customer support, sales and marketing teams across industries

Demo Style: Feature overview. Multi-chapter, story-driven interactive demo

Key Highlights:

• SleekFlow leverages HowdyGo to customize its interactive demos with visuals and match them to the prospect’s branding and style. At the beginning of the demo, SleekFlow added an image featuring the potential customer’s logo.
• The demo is story-driven with clear examples showing how the prospect can use SleekFlow to automate processes. Stories make your content more memorable and relatable. They illustrate practical use cases that bring the product closer to prospects.
• This demo also has personalization. You can leverage this feature to make the demo feel more targeted and include the prospect’s name and company.

8. Skodel 

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Skodel makes it easier for educational institutions to monitor their students’ well-being and discover ways to improve their learning experience. Unlike some interactive product demo examples, this demo is short, featuring five clicks only, and still manages to get the value of the platform across.

Target Audience: Educational institutions

Demo Style: Feature overview. Short, no chapters

Key Highlights:

• This is a short interactive demo that gives a sneak peek into the product’s features. Such an approach is suitable when you don’t want to overwhelm prospects with information but provide an overview of what your product can do.
• A CTA provides contact information to potential customers who want to receive an example action plan. Using a relevant, custom CTA after a short demo can really compel prospects to learn more.
• There’s an opportunity to expand on this demo to create a personalized experience for a specific target ICP. You can easily target their pain points by expanding on a shorter demo and dive deeper into their specific issues.

9. Tango 

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Tango provides a platform for automating contract and payment flows and shortens their sales cycle by allowing users to experience the platform on demand without signing up.

Target Audience: Marketing agencies, Accounting and Bookeeping teams

Demo Style: Platform overview. Detailed overview of the product, no chapters

Key Highlights:

• This interactive demo example shows how you can add lead capture forms to ask potential users for personal information before they go through the walkthrough. These forms help you with lead generation and ensure your team can follow-up with a potential customer.
• The demo is story-driven and introduces a target user who may need the Tango platform.
• The demo shows how both the user and client experience the platform. Before you move to the Client Experience, a CTA pops up that invites the viewer to start for free. You can also insert CTAs throughout your demos to increase the chances of prospects engaging further with you.

10. BOGIO 

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BOGIO is an SMS marketing platform that helps customers increase conversions. It leverages interactive demos to highlight how easy it is to launch an SMS marketing campaign.

Target Audience: ECommerce

Demo Style: Platform overview. Multi-chapter

Key Highlights:

• Chapters help viewers go over the demo content and choose the feature they are most interested in. Using them enhances user experience as prospects can easily navigate the demo. Chapters also save time because prospects can find the necessary information quickly.
• The use of emojis to enhance annotations. Emojis ensure the annotations aren’t monotonous but feature a visual element.
• The demo ends with a CTA to nudge the viewer to either request credentials or watch a longer demo. By the end of the demo, viewers are still engaged. With CTAs, you can leverage this interest to encourage action.

As these interactive product examples show, your demos can replace sales calls and provide an immersive experience of your product. 

With HowdyGo, you can easily capture and edit HTML demos like the examples above through its Chrome extension. You can track demo analytics, enrich your demos with chapters, annotations and lead forms, and embed your interactive videos across your website and landing pages.

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Best practices for creating product demos

Successful product demos boost customer engagement and conversions by directly addressing prospects’ pain points. Although there’s no one-size-fits-all approach, there are some things you should incorporate into your demos.

Let’s learn how to create a great interactive product demo.

1. Create a story

As you saw in the above examples, effective product demos tell a story that resonates with a target audience. You should take your prospects on a journey that directly addresses their pain points. Then, show how your product and features can solve their problems. With relatable scenarios, you can keep prospects engaged and ensure they go through your demo from start to finish.

SleekFlow is a great example of a story-driven demo to address Digital Marketing Managers and their specific pain points.

2. Highlight specific features

We know that your product offers many features. However, you shouldn’t focus on every one of them in your interactive demos, as that might cause you to lose your prospect’s attention. Instead, focus on highlighting the most relevant features for your ICP and show how they solve their real world problems.

This targeted approach ensures your interactive product demos are concise and effective. It also helps you communicate what value you bring to the customer. For instance, Cloudforecast has created a deep-dive demo specific to a single part of their product - ZeroWaste.

3. Use annotations

Annotations help you draw attention to specific aspects of your product. They provide additional context about features to help you tell a story and make your interactive demo more informative.

In some examples, companies use emojis in their interactive product demos. You can do the same to keep demos playful and engaging.

4. Add chapters

Organize your demo into chapters to guide your audience just like Ansarada, Cloudforecast and ADInstruments do. Each chapter should focus on a specific feature that might interest the prospect. That way, you allow them to choose which information they want to absorb.

Chapters ensure easier navigation, especially if you create longer demos. They also let prospects revisit specific sections whenever needed.

5. Leverage personalization

You can collect information about your prospects to serve customized demos through HowdyGo that address them individually.

For instance, Tango added the prospect’s name, company and role in the demo to build a relationship with them and increase relevance. Personalization ensures your demos feel more targeted.

6. Customize branding

Configure interactive product demos to match your branding. For a professional look, incorporate your company’s fonts, logos and colors throughout the demo. Alternatively, you can customize demos to reflect your prospect’s brand identity.

7. Add lead capture forms

Lead forms capture the viewer’s personal information and generate potential leads for the sales team. You can add them at any stage of the demo, i.e., start, end or after any number of steps. For instance, Tango added a form in the beginning. These forms can collect information like:

• Name
• Email
• Company
• Phone

With this information, you can follow up with a prospect and progress them through your sales funnel.

8. Include a CTA

In the end, the demo should have a CTA inviting prospects to take the next step. That CTA can lead them to a product registration form, ask them to schedule a meeting or encourage them to sign up for a trial. It can ensure your prospects engage with your company after watching the demo. All interactive demo examples on the list use CTAs to achieve a goal, be it more sign-ups or calls.

Adopting these best practices will help you create engaging and compelling interactive product demos.

Conclusion

Interactive product demo examples teach us how to make our own demos more structured and engaging. They point to what each demo should include so that you drive engagement and conversions. So, create a story, use annotations, add chapters or copy other practices to catch your prospects’ attention.

And HowdyGo can help you with all of this. 

As a SaaS product demo tool, HowdyGo helps you create a demo in just a few clicks. You can then edit the demo to add annotations, break it into sections, include personalization or customize branding. 

With HowdyGo, you can follow the best practices we mentioned and start converting more prospects. Plus, our founders are there to provide hands-on support and teach you how to make the most effective demos.

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FAQs

What is an interactive product demo?

An interactive product demo is a walkthrough that showcases a product’s features and functionalities.

How to make an interactive demo?

You can make an interactive demo using a HTML demo tool like HowdyGo. The platform records you as you click through the product and helps you show what each feature can do.

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