Top 10 B2B Sales Enablement Tools

To close deals and grow your business, you need to give your sales teams the information they need when they need it. That’s where B2B sales enablement tools come in. They play a big part in B2B marketing by giving sales teams the resources, insights and data to connect with potential customers. By making it easier to access product info, understand buyer intent and deliver personalized content, these tools ensure your messaging stays consistent and targeted throughout the whole sales process.

What are B2B sales enablement tools?

Sales enablement software provides your sales teams with all the strategies, info and resources needed to engage with customers and close deals.

What sales enablement tool is best depends on your product and target audience. The market offers different solutions and we grouped them into categories below:

• Content management tools: They give your sales team easy access to case studies, brochures and video presentations.
• Demo and presentation tools: Allow you to give easy and interactive product demonstrations.
• Sales training tools: Offers sales coaching and improves communication and product knowledge of your sales reps.
• CRM (Customer relationship management) tools: Analyze customer interactions throughout the sales process.
• Revenue intelligence tools: With the help of artificial intelligence and data analysis, identify opportunities and optimize sales strategy.
• Sales engagement tools: Automation tools that help your sales team communicate efficiently with clients.
• Video messaging tools: Create and send video messages to customers.
• Proposal generation tools: Make documents and proposals tailored for specific clients.

Top 10 B2B  sales enablement tools

Stats tell us that 90% of sales organizations use some form of sales enablement. This means that the content management, sales training, sales engagement and various other tools offered by these platforms will make your sales teams more efficient, productive and skilled. Take a look at the best sales enablement tools to help you get and stay at the top.

HowdyGo

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A versatile and intuitive interactive demo creation tool, HowdyGo is used by product managers, product marketing managers and sales enablement program managers. It’s very easy to use as evidenced by their user ratings, and can be integrated with your CRM system for data collection.The stand–out interactive demo production tool allows you to create, modify and integrate perfect HTML copies of your product. Those can be used in live demos instead of demo environments and also be shared with buying comittees so decision makers can engage with the product more.  

Features

• Interactive demos: Let your sales team record and capture a perfect copy of your app. You can create unlimited interactive product walkthroughs, allowing prospects to experience your app in action.
• Editing tools: You can edit and update demos easily after creation — no need to re-record the whole thing after each release.
• Collect leads: Use automated surveys throughout demos to collect leads. All this data goes directly into your CRM.
• Website integration tools: Integrate demos in your website. Share personalized links and create demo centers.
• Demo analysis tools: Gather data to see where you can improve. How many people viewed the entire demo, where they clicked, which parts they interacted with the most and more.
• Demo chapters: You can create chapters to track progress as a user engages with a demo. This allows jumps to other sections, rewatching relevant content or skipping ahead.

Use cases

• Sales presentations: Use HowdyGo as a sales enablement tool to create an environment where prospects can explore the product at their own pace for a hands-on experience.
• Marketing campaigns: Allow your marketing team to embed demos into your website or emails. This will improve your content and increase your inbound marketing effectiveness.
• Training and development: Onboard new sales reps and quickly train senior members on new features with click-through demos.
• Lead qualification: With interactive SaaS walkthroughs, you can easily qualify leads. Analyze where they are in the sales funnel and adapt your sales strategy accordingly.
  
  

 Pros

• Unlimited HTML/CSS demos and collaborators: Create unlimited, high-quality HTML demos with your entire team.
• Customization options: You can edit your captured UI after recording, add text annotations, blur sensitive information, and change the steps in your demos. You can also customize colors and fonts to match your brand.
• HTML capture personalization: Create a custom demo with your prospect’s email, company logo, and other details. HowdyGo allows you to edit the captured HTML after recording and personalize your demos for each prospect.
• Integrations: Integrate HowdyGo with various customer support and analytics platforms like Salesforce, Zapier, Google Analytics and more.
• Analytics: Monitor how many people finish the entire demo and what actions they take.

Pricing

Depending on the size and needs of your company, you can choose from different pricing plans.

1. Starter plan: Priced at 79$/mth.
2. Pro plan: Priced at 319$/mth.
3. Enterprise plan: A custom plan where you can select what features you would like.

You have unlimited users and demos for each plan, as well as a two–week free trial with no credit card required. Try Howdygo for free today.

User reviews

HowdyGo has excellent user reviews. The sales enablement software is praised for its game-changing interactive product demos. It’s one of the best ways to demonstrate your product.

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Salesforce Sales Cloud

A CRM platform that helps your sales teams with customer relationships, productivity, and growth. It offers different tools for contact, lead management and sales analytics. It suits companies of all sizes, from small startups to large enterprises. The platform's analytics capabilities provide insight that allows businesses to adapt and change their sales strategy accordingly. 

Features

• Contact management tool: Organizes customer info. Allows you to track contacts and clients.
• Email integration tool: Integrates emails into the platform. Makes it easy to keep everything organized and accessible.
• Collaboration tool:  Uses features like Chatter to improve collaboration by allowing users to share and update files on the platform.
• AI features: AI solutions to automate tasks and enhance productivity.

Use cases

• Lead and opportunity management: Use Sales Cloud to capture leads from different sources like social media and track them through the sales process.
• Sales forecast: Forecasting allows you to improve sales productivity by predicting sales based on past data.
• Campaign management: You can manage your sales campaigns within Sales Cloud by linking leads and opportunities.

Pros

• Easy integration: Integrates seamlessly with other tools like HubSpot.
• Improves customer relationships: 360–degree view of customer interactions, preferences and history to improve customer satisfaction.
• Einstein voice assistant: Allows sales reps to upload data, create tasks and receive notifications through voice commands.

Pricing

The pricing plans are:

1. Starter suite: 25$/User/Month
2. Pro suite: 100$/User/Month
3. Enterprise: 165$/User/Month

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User ratings

Users consider Sales Cloud a solid tool with standard integration options.

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HubSpot Sales Hub

One of the all-around sales enablement platforms. The platform gives you tools for email tracking, scheduling meetings and sales pipeline management. Good at automating repetitive tasks. It can integrate easily with HubSpot's marketing tools. A user-friendly interface and customizable dashboards allow you to visualize performance and improve growth.

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Features

• Calendar sync tool: Helps you sync with user calendars, simplifying the scheduling process.
• Conversation analysis tool: Analyzes sales conversations, making it easier for sales teams to improve.
• Lead scoring tool: Ranks the leads depending on their engagement, further improving the sales process. 
• Integration tool: It can be integrated with apps like Stipe or Slack to improve team performance.

Use cases

• Email automation: Your sales team can create personalized emails with automatic follow-ups. 
• Deal tracking: Use it to track deal stages and not miss out on potential opportunities.
• Centralized document management: Store all your sales documents in one place. This ensures easy access to all team members.

Pros

• Free option: Small teams and startups can get sales tools for free.
• Scalability: It grows with your business and your teams.
• Forms and pop-ups: Forms and pop-ups that can be added to your website for lead generation.

Pricing

 HubSpot has multiple options. Apart from the free version it also offers:

1. Sales Hub Starter: €15/mo/seat
2. Starter Customer Platform: €15/mo/seat
3. Sales Hub Professional: €90/mo/seat
   

User ratings

Users consider this tool a good option due to the easy user interface and all–around features.

Outreach

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A B2B sales enablement tool that tracks customer interactions and automates outreach. It provides tools that manage communication workflow and track engagement metrics. It can help make your conversations and pitches more personal. Easy CRM integration ensures your sales team has a good overview of customer interactions. Best for mid-sized to large enterprises because it efficiently manages the size and complexity of environments with high sales volumes.

Features

• Integration tool: Good integration with popular CRMs like Microsoft Dynamics and HubSpot.
• AI analytics: Gives you insight into deal health, customer data as well as sales teams performance. Makes strategy optimization fairly easy.
• Integrated calls and meeting scheduler: Potential clients can book meetings with your sales reps in just a few clicks.
• Sales analytics tool: Gives you feedback on sales performance and overall sales activities.

Use cases

• Sentiment analysis: Use AI to classify email responses and monitor customer satisfaction — a useful tool to adapt your strategy.
• Performance analytics: Use the analytics features to monitor the performance of your sales leaders and identify areas for improvement.
• Forecasting and reporting: Accurately predict revenue growth based on past data and current activities.

Pros

• A/B Testing capabilities: You can conduct A/B testing through emails and adjust your strategy accordingly.
• Task management: Allows users to create and assign tasks and automate follow-ups.
• Pipeline management: Visualize and monitor progress throughout the deal stages.

Pricing

Outreach prices are available on request.

User ratings

Users enjoy the automated processes the app offers.

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Seismic

A sales enablement platform made to improve your sales team's effectiveness through content management and training solutions. Organizing content makes sure your sales teams have the correct marketing materials at the right time. Users can create, manage and share content tailored to the needs of the prospective clients. Seismic is best for mid-sized companies and large enterprises, as it helps organize and share sales content across big teams.

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Features

• Sales content management tool: Organizes sales content, making it easy for sales teams to access and share important materials.
• Personalization tool: Allows for custom content creation tailored to specific prospects and situations.
• LiveDocs: You can edit and change your presentations, documents or proposals on the fly.
• Content distribution: Control who has access to content. Make sure sensitive information is only available to authorized personnel.

Use cases

• Sales training: You can make custom training modules for new employees. This way, they can learn your business processes faster.
• Content recommendation: The system will automatically recommend content to the lead depending on where they are in the buying stage. It makes complex sales processes simpler.
• Integration: You can integrate the platform with customer relationship management programs in several steps.

Pros

• Multi-language support: Allows your sales team to operate on global markets.
• Training resources: Offers tools to train and coach sales teams to improve their skills.
• Time-saving features: Content automation allows you to be more efficient and get to market faster. If you want to put your prospects in control take a look at the top 5 demo automation software to try.

Pricing

Seismic does not publicly disclose its pricing or its packages.

User ratings

Ease of use and training capabilities are what attracts users.

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Showpad

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Showpad is a Salesforce, sales enablement plugin fthat combines training and content management solutions. It has an easy-to-use interface, a simple set-up method and good CRM integration. With it, you can create tailored content that fits the stage of the sales cycle. Best for mid-sized to large companies, as it provides tools for sharing and tracking content that are important as teams grow. Also, the security and support options are made to meet the demands of larger companies.

Features

• Content management: It centralizes all your sales and marketing content so you can find and share relevant content.
• Interactive training: Gives you tools for interactive training and coaching. It will help your sales reps develop their skills.
• Sales enablement hub: Combines all content, training and coaching into one platform.
• Feedback: Collects user feedback on how effective your content is and where you need to improve.

Use cases

• Interactive presentations: Your sales reps can create interactive presentations that you can adapt to client responses and needs during a meeting.
• Playbooks: You can create sales playbooks with different scenarios to train your sales teams to handle objections or assess needs.
• Collaboration: It provides insight into what content is being used. It simplifies collaboration between marketing and sales.

Pros

• Offline access: Users can download and use content offline, meaning your sales teams can present data without an internet connection.
• Dynamic sales: Customers can create 3D models for a more immersive experience.
• Support: Customer support and implementation assistance are provided every step of the way.

Pricing

Showpad does not provide pricing details.

User ratings

Users claim it is a solid option for sales training and onboarding.

Klue

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A competitive intelligence platform used to collect and share information about competitors. With it, you can track what your competition is doing, analyze the market and use this information to your benefit. The collaborative features allow you to share info across departments, making sure everyone is aligned with the current strategy. 

Klue is best for mid-sized to large companies, because it assists organizations that operate in challenging marketing environments and need to stay ahead of multiple competitors at the same time.

Features

• Data collection: Collects info from various public sources like social media, press releases, and even competitor websites.
• AI Insights: It filters out unimportant information and gives your sales teams insights about competitor strategies.
• Battlecards: Create battlecards with information about competitor strengths, weaknesses and differences.
• Alerts and notifications: Alerts for changes in competitor activities like price changes or product launches.

You need to know what your competition is doing but also think about the best interactive demo software to help you demonstrate your own product.

Use cases

• Monitoring: If you want to monitor your competitors. The system uses sales intelligence tools to show you what the competition is doing.
• Content distribution: Use Klue to give insight to your team through alerts and newsletters.
• Strategic planning: Empower sales reps by giving them a strategic advantage. Analyze the weaknesses of your competitors and exploit them.

Pros

• AI: AI is used to analyze large chunks of data quickly.
• Battlecards: Simple way to summarize competitor strengths and weaknesses.
• Content curation: Organize content about competitors in a structured way. Sales teams can use this information during sales.

Pricing

Klue does not provide pricing details or packages publicly.

User ratings

Praised for raising competitive awareness and solid customer support.

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Vidyard

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A sales enablement platform that allows you to create, host, and analyze videos for your clients. Create custom videos to improve engagement with prospects. The video analytics and interactive elements allow sales reps to track viewer engagement and adjust their approach. Easy integration with other marketing tools allows you to embed videos into different strategies. Best for mid-sized to large businesses, as it offers flexible video solutions that can deal with high volumes of content and users.

Features

• Video messaging tool: Create and share personalized messages to engage your potential clients better.
• AI script generator: Using AI, create unique scripts for each use case.
• Video hosting feature: Quality streaming and video hosting, supporting different video formats. (MP4, MOV, etc.).
• Video playlists: Connect multiple videos into a playlist for an easier viewing experience.

Use cases

• Sales prospecting: Use it to send short, personalized messages instead of standard emails.
• Lead generation: Use in-video forms to capture leads.
• Event promotion: Make promotional videos for webinars or events and share them through different channels.

Pros

• Interactive elements: Add interactive elements to videos like polls and quizzes.
• Security: Good security features like password protection.
• Custom branding: Customize video players with branding elements like logos.

Pricing

Vidyard offers various plans:

1. Free Version: Basic features at no cost.
2. Pro Plan: 19$ per month.
3. Plus Plan: 59$ per month
4. Business: Get in touch for custom pricing.

User ratings

Users enjoy the easy method of creating custom videos.

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Aligned

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Aligned is made to help your sales and marketing teams track and share their goals, making it easier to align game plans between different departments. It has check-ins that allow sales reps to record interactions with prospects and deal status updates to make sure everyone is putting in effort. It emphasizes collaboration. The platform is best suited for mid-sized to large organizations, because it offers cooperative tools designed for managing detailed strategies for larger teams.

Features

• Goal tracking: Set shared goals for your sales reps and align marketing teams with sales objectives.
• Performance analytics: Valuable insights into team performance. You can monitor individual or team contributions.
• Collaboration tool: A sales enablement software that makes communication between team members and departments easier.
• Gamification elements: Incorporation of gamifying elements that motivate sales reps and reward accomplishments.

Use cases

• Content tracking: Use it to track how effective your content is, making it easier to understand what materials to use.
• Resource management: This sales enablement software ensures everyone can access the latest tools and materials.
• Sales cycle: With easy access to content, the sales cycle is shortened as your teams can respond more quickly to prospect inquiries.

Pros

• Remote selling: Virtual tools for remote selling, like video integration tools.
• Customer success: Focuses on the importance of customer success in the sales process. This way, you nurture long-term relationships and increase customer lifetime value.
• Sales rooms: Digital sales rooms for tailored content. A safe online space where sales teams and customers can interact and exchange info in real-time.

Pricing

The packages Aligned offers are:

1. Starter: Free
2. Basic: 29$/month
3. Pro: 49$/month

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User ratings

Users compliment the customer experience and the prospect tracking analytics.

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PandaDoc

A document automation software that helps your sales teams create proposals, contracts and other business documents. The platform offers different customizable templates that allow users to make professional documents quickly. It offers an e-signature functionality that customers can use to sign documents electronically. You can use document analytics to track engagement levels and change your proposals depending on the information. Overall, it simplifies administration and is suited for businesses of all sizes.

Features

• Document automation: Pre-fills standard fields from different data sources like CRMs.
• Templates: Offers a template library that you can customize for proposals, contacts or quotes.
• E-signatures feature: A secure electronic signature method that is compliant with legal standards like ESIGN and UETA.
• Smart content creation: Make documents using predefined rules set for a specific recipient profile.

Use cases

• Proposals: You can make quick, professional proposals by using customizable templates.
• Invoicing: Create branded invoices with automaton tools and customize them for different clients.
• Collaboration: Your teams can collaborate on documents in real time with the commenting and approval features.

Pros

• E-Signature: Easily send and sign documents online.
• Accessibility: Access and edit documents through various devices like phones and tablets.
• Payment: You can accept payments directly through documents.

Pricing

PandaDoc offers several pricing options:

1. Free eSign Plan: Basic e-signature features.
2. Essentials Plan: $19 per user/month.
3. Business Plan: $49 per user/month.

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User ratings

Used mostly for the e-signature feature. Users enjoy the simplicity and document analytics.

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Top 10 B2B sales enablement tools: comparison table

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How to choose the right sales enablement tool for your business

Choosing the best sales enablement software tool depends on your needs, ideal customer profile and company size.

Identify your business needs

• Growing businesses: Focus on basic features and analytics. You need simple tools that can get you results quickly. An interactive product demo tool, like HowdyGo, can give you more bang for your buck.
• Mid-market companies: Look for advanced analytics, training modules and integration capabilities.
• Enterprise companies: Choose a platform that supports complex workflows and customization.

Make sure that the sales enablement programs align with your target market. Think about the type of Saas/product your company offers before deciding on the sales enablement technology.

Conclusion

Research shows that 88% of people won't book a call without seeing your product in action. Picking the right sales enablement strategy and sales enablement platform is crucial to accelerating revenue growth. If you don't want complicated login processes or lengthy video presentations, visit HowdyGo. Your customers will thank you for it. Remember, you can get started for free.

FAQs

What is B2B sales enablement?

B2B sales enablement is the process of giving sales teams all the tools and resources needed to engage with potential buyers efficiently and close more deals.

What are sales enablement tools?

Sales enablement tools offer insight, automate tasks and provide information that drives more sales. They are important for aligning sales and marketing efforts, ensuring that sales teams have on-demand access to relevant content, competitive insights, and data-driven strategies.

What is the role of enablement tools in B2B marketing?

From a B2B marketing perspective, effective enablement tools help turn marketing strategy into action by empowering sales teams to connect with prospects meaningfully and consistently.

What is B2B sales automation?

B2B sales automation is about using technology to handle repetitive tasks in the sales process, making things faster and more efficient. It helps businesses that sell to other businesses by automating steps like finding new leads, reaching out to potential clients, and qualifying which leads are worth pursuing. By taking care of these routine tasks, sales automation lets the sales team focus on building relationships and closing deals instead of spending time on manual work.

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