Navattic vs. Reprise vs. HowdyGo - Compare interactive product demo tools
If you're a marketer evaluating interactive product demo platforms there are a variety of options on the market. These are the decision points we see as important factors:
TLDR; Navattic vs. Reprise vs. HowdyGo
The biggest difference between the platforms lies in the pricing. HowdyGo is the most affordable, starting at $79/month, while the others have much more expensive pricing aimed at large enterprises.
Reprise is also aimed at sales teams giving live demos, while Navattic and HowdyGo are aimed at marketings teams building self-serve demos.
When should you choose Navattic?
Navattic is suited to companies who need a product demo tool that will work for large, multi-team marketing functions. They've built a recognizable brand, and by all accounts are great to work with.
If you have complex procurement processes, they offer SOC2 compliance and have a sales and account management structure to navigate those processes.
When should you choose Reprise?
Reprise is built for sales teams and focussed on building live demo environments that are stable and personalised for prospects.
Their product is full-featured but will require a sales engineer or someone specifically responsible for demo creation in order to get up and running. If you're looking for a live demo environment and not self serve demos, they're a great option.
When should you choose HowdyGo?
HowdyGo is built from the ground up to get you up and running fast with pixel-perfect product demos. We provide friendly pricing and the guidance you need to prove the value of interactive product demos for your business.
Experiment friendly pricing
Fast learning curve
Individual guidance from the founding team
Starting with interactive demos can be daunting, but they've made it simple. We've easily integrated tools like Hubspot, we have clear reporting and attribution so we can track impact on things like conversion rates, and setting up/testing demos has been seamless."
Compare pricing
Once you build your first few interactive product demos, you'll find there are loads of use-cases for them and you'll want to involve other team members in the process. Reprise has strict limits on the number of demos and users you're able to onboard.
Aside from allowing unlimited users and demos, HowdyGo's price point is also much more friendly to smaller marketing teams, and will allow you to prove the value of interactive product demos to your business without a large upfront investment.
Compare functionality
Demo quality and editability
All three platforms capture high quality HTML demos and offer the ability to edit anything like text and images in the recorded UI.
HowdyGo is the only platform that offers HTML Interaction Replay, the ability to smoothly replay transitions between screens exactly as they happen in your platform. While traditional HTML demos jump between different screens of your product, HowdyGo can show any animated transitions that occur between steps (eg. drag and drop, animated charts, multiple cursors, etc.)
Annotation customisation
All platforms offer extensive customisations options for the annotations you use to guide viewers through a demo. When demoing complex platforms, breaking a long demo into smaller chunks using checklists and demo centers can be especially useful to improve engagement and HowdyGo offers the most flexibility on this.
Demo analytics
Demo analytics are offered by all three platforms. You can capture leads using forms, identify companies viewing demos and track how many viewers are engaging. HowdyGo also offers the ability to drill down into individual demos, understand how they are performing and identify ways to optimize them.
Integrations
Extensive integrations are offered by all platforms with CRMs (Eg. Hubspot, Salesforce), marketing tools (Eg. Marketo) and analytics tools (Eg. Google Analytics, Segment).
Compare support
Getting started with interactive tours can feel a little intimidating. What should I demo? How should I capture and tell the story? Where should I put it to get the most impact?
That's why getting support and guidance is fundamental to your success when you start experimenting - HowdyGo is the only platform that provides more than just product support.
Example demos built with each software
We've picked some of the best examples of interactive product demos built with each platform to help you understand the look and feel you get from each.
HowdyGo example - Flagsmith
Navattic example - Drift
Reprise example - Digital River
FAQs
They replicate a flow in your SaaS and let you easily add onboarding-style callouts to a walkthrough.
This means you can embed your product, loaded with data, into your website and let people self-educate/self-qualify at their own pace.
Unlike an onboarding tool, it shows your product in a state that demonstrates to prospects functionality without making them guess what it’s capable of, when they're still deciding whether they should sign up for an account or book a demo.
If you're comparing different vendors, it's important to understand that interactive demo tools are split into these two categories:
- Full interactive HTML demos like HowdyGo, which let you edit your app after capturing, personalize content and generally offer a more convincing experience to your prospects. They feel high quality, like getting a new iPhone vs. your old Nokia 3310.
- Screenshot capture demos are effectively slideshows of your app. These tools are typically cheaper, and it can be a bit easier to get started. You're also unlikely to run into any weird recording glitches.
Learn more in our article Interactive Product Demos Explained.
The most common use-case we see is an embedded walkthrough of your software on your website.
While there are a whole host of potential use cases (and you can see some of them in our documentation) we recommend starting out by just creating a simple Platform Overview demo of your software, or on a specific, popular portion of your software.
This is a great place to begin because it gives you something practical that can be shared on your website, or directly with prospects and leads.
This is our 5 step simple guide to making an interactive demo:
- Capture a flow of your app that often gets demonstrated by your sales team.
- Add annotations, reuse messaging and convey a simple story that highlights your value proposition.
- Delete or auto-progress through unnecessary steps, your prospects want you to get to the point.
- Publish your demo and copy the embed code
- Paste the embed code into your CMS (whether it's Webflow, Unbounce, Wordpress, Ghost, Wix, etc.)
Your first demo shouldn't be too complicated. Just get started and have a bit of fun. It's really easy to add new steps, change the order around, edit text, etc.
TLDR; You can't. But they are great source material for creating a more engaging demo experience.
HowdyGo is designed to capture interactive, responsive HTML. This allows you to do cool stuff like editing the content of your app after capturing it, personalize what's on screen with templated values, and get analytics that are driven by actual user interactions (not just passive views).
Not to mention the fact it really feels like they are using your app.
Videos serve a purpose, but a 10 minute walkthrough doesn't do your product justice.
Nope, capturing a HowdyGo demo is easier than recording a video!
However, we can do 2 things to help you get up and running asap:
- We'll help you. We've created hundreds of demos of hundreds of SaaS apps, we're technically minded and we want to help you succeed. We've literally deployed products on AWS and interacted with customer APIs to get demos off the ground.
- HowdyGo is accessible to the entire team. If someone signs up from the same company you can see, edit, duplicate and share demos across your team easily. This makes it easy to get anyone you need involved at your company.
We've built HowdyGo with integrations in mind, so when one of our customers needs a new one, we jump on it and make it happen.
There's good news though, everything in HowdyGo works without integrating (lead capture and analytics included), and, when we start building an integration it often takes less than a week to have it up and running.
Here's a quote from one of our customers:"Wow you guys are fast!!".
Jump in and get started, then have a chat with us and we'll move heaven and earth to get you up and running the way you want.
