9 Sales Demo Solutions That Help You Close Deals
Sales demos are a necessary part of any sales process and there is a wide range of software designed to support them. Generally, there are three main types of sales demo solutions you can use, each serving a distinct purpose:
- Personalized and interactive demo software – These tools let you create self-guided, tailored product demos for prospects to explore independently. They are ideal for top-of-funnel engagement and nurturing leads through interactive experiences.
- Live demo software – Designed for live presentations, these solutions enable sales teams to demonstrate the product to prospects during meetings or webinars. They focus on personalized interactions and instant feedback.
- Sandbox (POC – Proof of Concept) software – These tools provide potential buyers with a hands-on experience by offering a functional product environment to test. They are typically used for bottom-of-funnel activities where buyers evaluate the product in-depth before making a final decision.
In this article, we’ve rounded up the top 9 sales demo solutions and outlined their features, use cases, and ideal roles. Whether you’re creating tailored demos, running live presentations, or offering proof of concept, this list will help you find the right tool for your business.
Top 9 sales demo solutions
Demo automation software
These types of sales demo tools allow you to run your demos on autopilot. You can use automated demos to qualify prospects and even to replace a free trial or free version of your software.
Automated demos allow buyers to get a feel for your product and test your features to see if they fit their needs, essentially qualifying prospects before they and your sales team invests their time on live calls.
HowdyGo
HowdyGo empowers sales teams to craft immersive, interactive demos that capture the attention of prospects. It’s built for creating personalized guided tours of your SaaS product without any coding.
HowdyGo lets you record the app flow with a single click and then personalize its look and feel through a simple drag-and-drop editor. You can also rerecord different stages of the app flow separately, not just the entire product tour at once, so you won’t need to start from scratch when a demo needs updating.
In addition, HowdyGo incorporates powerful analytics to help you understand user behavior. On top of that, you can opt to include forms and gather information on potential leads.
Features
- Interactive HTML demos – Record and edit app flows to create customizable demos.
- Dynamic editing – Add, delete, or rearrange steps while customizing the palette to match your brand identity.
- Lead capture integration – Include forms within demos to gather information on your target audience.
- Comprehensive analytics – Track engagement metrics to optimize future sales demos.
- Flexible embedding – Embed sales demos on your site, share links or add them to a demo center.
- Hands-on support from the founders - During and after the onboarding process, you get tailored support. We’ve made thousands of interactive demos along the way and know what works for companies with different sales and inbound marketing strategies.
Use for
Crafting visually compelling, self-guided demos that showcase your SaaS product's features and benefits.
When it's best used
Clients say they equally benefit from HowdyGo when attracting potential users through personalized experiences and replacing free trials in product testing. This makes HowdyGo a tool that can be used at multiple funnel stages.
Roles it’s designed for
Presales professionals, marketing teams and sales reps looking to drive lead generation, improve demo engagement, and enhance their pitch quality.
Navattic
Navattic enables teams to create guided, no-code product tours with a drag-and-drop element editor. Once you record the app flow, you can rearrange the elements and add the story to your video.
However, Navattic doesn’t offer demo coaching or multi-team functionalities.
You may want to explore this Navattic alternative that offers coaching and multi-team capabilities.
Features
- No-code demo creation – Build interactive product tours without technical expertise.
- Custom branding – Adjust visuals to align with your brand identity.
- Engagement analytics – Track user interactions within the demo.
- Flexible sharing – Share demos via links or embed them into your website.
Use for
Offering prospects a self-guided preview of your SaaS product.
When it's best used
Early stages of the buyer’s journey, helping prospects gain initial familiarity with the product.
Roles it’s designed for
Sales reps and marketing teams looking to provide quick, accessible product overviews.
Walnut
Walnut is a demo platform that enables you to create interactive HTML demos of your application by capturing individual app screens and then manually linking the demo together.
With a limited number of user seats on each plan and the lack of free trials, you may want to consider other Walnut alternatives.
Features
- Custom demo creation – Tailor demos to match specific customer requirements.
- No-code platform – Build demos without relying on developers.
- Analytics dashboard – Monitor demo performance and user engagement.
- Collaboration tools – Enable teams to work together on sales demo creation.
Use for
Delivering personalized product demonstrations to potential customers.
When it's best used
Middle stages of the buyer’s journey when prospects need more detailed product insights.
Roles it’s designed for
Sales engineers and presales professionals focused on showcasing tailored use cases.
Live demo software
Live demo software tools provide sales teams with the ability to perform real-time product demonstrations, allowing sales reps to interact directly with prospects and address their specific questions during a live session. They often record demos and offer coaching feedback.
Demodesk
Demodesk is an AI-powered meeting platform that helps sales professionals improve their performance and take notes from every meeting. AI solution takes notes and automatically registers the mood of the conversation, enabling sales representatives to understand the upsides and downsides of their performance.
Features
- Easy screen sharing – Share your product interface with prospects in real-time.
- Built-in scheduling – Fewer booking conflicts with an automated demo booking process.
- Recording – AI captures the meetings’ transcripts and summarizes key points.
- CRM integration – Sync meeting details and outcomes directly with your CRM.
Use for
Engaging with prospective buyers during live presentations and improving sales team skills. Demodesk has created three different products you can use – one just for scheduling, one for AI transcriptions and one called Meetings that facilitates the entire process.
When it's best used
Middle or late stages of the buyer’s journey, when live interaction is usually necessary for digital sales.
If you need a tool that can be used for various stages of the buyer's journey, you can check out this interactive demo tool instead.
Roles it’s designed for
Sales representatives and account managers focused on delivering a live, personalized sales demo process.
Gong
Gong increases the efficiency of your sales demos by recording your live calls with prospects and providing you with comprehensive analytics of the sales demo performance and insights into the prospect's specific interest.
Features
- Call recording and analysis – Automatically record and analyze live sales demos to identify areas for improvement.
- AI-powered insights – Highlight key moments and patterns from customer interactions with the demo environment.
- Pipeline visibility – Monitor deal progress and evaluate sales demo effectiveness.
- Team collaboration – Share recorded demos and feedback within the sales and customer success team.
Use for
Improving product demo delivery and overall sales cycle through data-driven feedback and insights.
When it’s best used
Middle to late stages of the buyer’s journey, particularly for refining messaging and evaluating customer engagement.
Roles it’s designed for
Sales manager focused on coaching and improving sales team performance.
Saleo
Saleo is a SaaS-oriented company designed to help create product sales demos. It allows sales teams to showcase and alter product environments during live online presentations without using actual live environments.
Features
- Customizable data – Personalize demo data to improve buyers' experience.
- No-code editor – Save time and modify your demo without requiring a developer.
- Multi-tenant environments – Present tailored experiences for different client scenarios to attack the prospect's pain points.
- Live preview – The sales rep can test and adjust the demo setup before presenting live.
Use for
Delivering tailored live sales demos that address the specific needs of the specific prospect.
When it's best used
The middle stage of the buyer’s journey when customers are evaluating if the product's benefits are right for them or not and want to see specific use cases.
Roles it’s designed for
Sales engineers and presales professionals focusing on delivering customized product walkthroughs and making the unique value proposition come across.
Related article: Explore How to create interactive product walkthroughs for your SaaS
Sandbox (Proof of Concept) Software For Sales Demos
Sandbox software enables buyers to test a product demo, allowing for a hands-on experience. These types of tools are often used to showcase specific features and help the customers get a better understanding of how the product would benefit them.
TestBox
TestBox brings automation and AI-generated data to provide multiple personas and feature interactive and engaging sales demos. This sales demo software enables a sales professional to easily create multiple testing environments where customers can explore the product independently.
Features
- Interactive testing – Create a hands-on experience with your product through a specialized sandbox environment.
- Guided workflows – Pre-configured workflows highlight the best solution and key product capabilities.
- Data simulations – Present realistic use-case scenarios using simulated data to answer questions upfront.
- Team collaboration – Allow users to invite other members for shared evaluation.
Use for
Creating a hands-on product trial for users to assess specific use cases of your product's functionality.
If you need interactive product tools that can be used at every stage of the sales cycle, have a look at this interactive demo tool instead.
When it’s best used
Late stages of the buyer’s journey, when your clients are comparing the shortlist of final options.
Roles it’s designed for
Decision-makers and IT teams evaluating product fit and usability, as well as the efficiency of the sales process. Moreover, some users state that TestBox is a good tool to help the onboarding process for new employees in a tech company.
Demoboost
Demoboost offers an all-in-one platform for creating tours, videos, and sandbox environments that help your future clients explore the products independently of your sales teams.
Features
- Customizable environments – Set up sandbox environments tailored to specific use cases.
- No-code configuration – Adjust demo scenarios without technical expertise.
- Analytics – Track how prospects interact with the sandbox to refine offerings.
- Integrations – Connect with CRM tools to streamline lead tracking.
Use for
Enabling prospects to explore specific and detailed product functionalities in a controlled environment.
When it's best used
Late stages of the buyer’s journey for thorough product evaluation and testing.
Roles it’s designed for
Sales and technical teams working with prospects on Proof of Concept (PoC) evaluations.
Demostack
Demostack enables businesses to create and share tailored demo environments that simulate a product’s full functionality for prospect testing.
Features
- Tailored environments – Design scenarios to match specific customer needs.
- Demo snapshots – Save and reuse demo setups for consistency.
- No-code platform – Build detailed environments without developer assistance.
- Performance insights – Analyze how prospects interact with the demo.
Use for
Simulating product functionality for hands-on evaluation by prospects.
When it’s best used
The late stages of the buyer’s journey when prospects compare detailed use cases.
Roles it’s designed for
Presales professionals and sales engineers supporting complex buying decisions.
Comparison table of tools to optimize your sales process
What is the best sales demo solution for your business?
The answer lies in the practice of your business when a sales personnel closes a deal. Do you close deals in person via presentation, or do you allow users to test the product first?
Another aspect you need to consider when choosing which type of sales demo solution to work with is whether your product is simple and intuitive or whether there is a learning curve for new users due to the complexity and numerous features.
If you are used to sales decks, a live demo tool may be the next step to bringing your solution closer to the audience. If you want to allow the users to try your product independently without worrying about live data a POC software may be your choice.
However, if you want to offer unique and personalized demos that can showcase live data but also allow your prospects to try out your software independently without breaking anything you should explore an option such as HowdyGo. Its no-code and easy personalization approach makes it a versatile demo creation software that can work for multiple use cases and stages of the buyer’s journey.
Why not give it a try? Try HowdyGo here - it's free.
FAQs
How to do a good sales demo?
Focus on understanding your prospect’s needs and tailor the demo to address their pain points. Use clear, concise explanations, demonstrate key features, and engage your audience by encouraging questions and interaction.
What are the three types of demos?
The three main types of demos are Personalized and Interactive Demos, Live Demos, and Sandbox (Proof of Concept) Demos. Personalized and interactive demos allow prospects to explore a tailored experience at their own pace, often through self-guided tours. Live demos involve real-time presentations where a sales team member demonstrates the product directly to the prospect, allowing for immediate interaction and feedback.
Sandbox demos, also known as Proof of Concept (PoC) demos, provide a hands-on environment where prospects can test and explore the product independently. These types are often used at different stages of the buyer’s journey to address varying needs, from generating interest to enabling in-depth evaluation before purchase.
How to run a successful demo?
Prepare thoroughly by researching your prospect and customizing the demo for their needs. Set a clear agenda, highlight the most relevant features, and actively engage with the audience by addressing their questions and feedback.
How long should a sales demo be?
A sales demo should ideally last 15–30 minutes, long enough to cover essential features but short enough to keep your prospect’s attention.
Tom Bruining is the co-founder of HowdyGo. In the past he was Head of Growth & Marketing at a B2B SaaS and Head of Data & Business Intelligence at HelloFresh, UK.