LinkedIn marketing influencers you should follow [2024]

B2B SaaS and Product Marketing

MJ Smith‍

CMO at CoLab
Her content cuts through by offering an unfiltered window into the world of a B2B marketing exec.

‍Anthony Pierri 🎸 ‍

Founder at FletchPMM
Anthony delivers actionable advice and strategies for SaaS companies looking to improve their content and positioning.

Jason Oakley‍

Founder at ProductivePMM
Jason shares down to earth advice for growing product marketing managers.

‍‍Mary Keough‍

Director of Product and Content Marketing at CoLab
Mary and MJ Smith go hand-in-hand. She shares their internal conversations but aims to bring the concepts down to earth.

Yi Lin Pei

‍Fractional Product Marketing Advisor & Career Coach
Yi shares her experience as an award winning Product Marketing exec on a regular basis with frameworks and strategies she's built over the course of her career and through her fractional marketing work.

Kaylee Edmondson

Founder @ DemandLoops

Kaylee posts primarily about demand generation, but also shares generalist marketing advice for SaaS companies.

Kayla Medica

Fractional CMO @ Mehdeeka

Kayla shares product marketing content on the regular and has a personable and fun writing style that's worth a read and a subscription to her newsletter.

Madison Leonard

‍Marketing & GTM Consultant @ SaaS Secrets

Former Vanta & ClickUp marketing leader, Madison shares Product Marketing content via video, framework diagrams and memes.

☀️Jess Petrella

Director of Product Marketing @ Unbounce

Jess shares loads of product marketing resources & tools and posts about a "practical implementation of AI" in product marketing.

‍Tamara Grominsky

Founder @ PMM Camp

Tamara's background as Chief Strategy Officer at Unbounce, from originally a product marketing role demonstrates her abilities. Her content is typically generalist career advice, but always through a product marketing lens.

Lindsey Nelson

Freelance Copywriter

Lindsey's background is in product marketing and is an upcoming influencer, she shares practical advice and identifies interesting changes in the way that companies are positioning themselves and how they act. Concise and punchy is how I'd describe her content.

Content Marketing and Communications

Jess Cook

Head of Content & Comms at Island
Jess is basically the queen of content marketing and host of the "That's Marketing Baby!" podcast (also worth a listen).

‍Lashay Lewis

‍‍Founder @ AuthorityPlug
Lashay is focused on advice for bottom of funnel content marketing.

Tas Bober

Founder @ Delphinium Solutions
A really hilarious data driven marketer who shares thoughts primarily on homepage and landing page content.

Brianna Doe

CMO @ Verbatim

200,000+ followers can't be wrong. Brianna has built a following around her marketing studio and the multiple side-hustles she operates. Sharing accessible stories from her life while being as down-to-earth as someone with such a massive following can!

‍Chelsea Castle

Senior Director of Brand & Content @ Lavender

Chelsea shares a wide variety of content about careers, core marketing skills and creating content for LinkedIn.

Brand and Creative Marketing

Ali Kaltman

VP, Brand Marketing @ JP Morgan & Chase

Ali shares great takes on brand marketing in the wild. Pointing out interesting examples and sharing the thought process behind them.

Annie Qi

Founder @ Mercif

Annie posts about social marketing, her content explains what type of social content resonates and connects with people in a way that goes beyond the basic stuff of "give it a hook!" 🥱 She explains how good content is created, how you can replicate it, what works and what doesn't.

Jayde I. Powell

Founder & Head of Creative @ The Em Dash Co.

Jayde shares her view on the creator ecosystem and economy via LinkedIn and hosts a podcast called CreatorTeaTalk. She keeps it light and fun and doesn't take herself too seriously.

Caroline Patrick

Director, Customer, Brand and Marketing @ Snapp Consulting

Caroline is an up-and-coming influencer. Her content feels personal, and she shares often about personal branding and brand strategy experience from her marketing career.

‍Adam Jay

CEO and Co-founder of Revenue Reimagined
Adam shares fairly generalist business and personal branding advice.

Sales and Relationship Marketing

‍🎁 Katie Penner

Head of Sender Relations @ Sendoso

Katie is slightly more on the "SDR" end of the spectrum. She mostly shares content about her role with Sendoso, but is a good example of someone carrying the brand they work for in a light-hearted and approachable way.

Jen Allen-Knuth

Head of DemandJen @ DemandJen (Founder)

I mean, points for the pun alone. Jen provides no-nonsense advice on demand generation, typically through traditional sales methods (e.g. outbound and sales skills)

Marketing Data

Juliana Jackson

Data Strategy & Experimentation Practice Lead @ Media.Monks

Juliana is all about data, sharing insights on how she uses it to build her own brands in a practical way, but also identifying and sharing trends in data around how people consume media.

Generalist and Strategy

Ashley Faus

Head of Lifecycle Marketing @ Atlassian

Ashley shares content on personal brand, thought-leadership and social marketing. Her content is raw and blunt, but it cuts through to some of the ways marketers can lift their game by being more empathetic.

‍Tim Davidson 🍓🍋‍

VP Marketing @ B2B Rizz
Tim cuts fruit up in front of you while sharing his view on B2B SaaS marketing. It's weird, but it works.

Leanne Dow

Senior Marketing Strategic Analyst @ Luther Burbank Savings

Leanne is an up-and-coming influencer as the host of her podcast "Markigy: The Science of Marketing Strategy". I would say that she's still finding her specific angle and topic, but it's always practical marketing advice that covers the gamut of strategy, brand and copywriting.

Julia Nimchinski

Founder & CEO at Hard Skill Exchange

Julia takes a fairly cerebral look at marketing with a particular interest in trends like AI and funding. Her typical approach sees her share quotes that help to add weight to her concepts. She hosts people on her podcast and shares a fair bit of short form video content.

Melissa Moody

General Manager @ Commsor / matcha.so

Melissa shares her life building matcha.so, while also being a mother. If you love the idea of following a CMO-type (self-titled) who is building a SaaS / community from scratch, she does it well.

Kerry Guard

CEO @ MKG Marketing

Kerry's content is general marketing strategy with some focus on trends. Through her podcast she speaks to marketers about practical implementation for go-to-market strategies, whether that's ABM, Brand or any other number of topics her guests bring to the network.

Nicky Dibben

Advisor, Consultant, MentorAdvisor, Consultant, Mentor @ Invention Marketing

Nicky is an upcoming influencer who reflects back on her career as a CMO in a traditional marketing world and brings those experiences into the present. Her content is generally short form video and realistic captures of in-person events in the UK.

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Thanks to everyone that contributed to this list, if you'd like to be included in it, send me a DM on LinkedIn.