The Best Product Tour Software for 2025

Product tour software has become an essential tool for SaaS companies, enabling them to showcase their product’s value, engage users, and drive conversions. Whether for marketing tours to attract prospects or in-app onboarding tours to guide users, these tools address critical stages of the customer journey.

Types of interactive product tour software

Marketing product tours

‍Geared toward marketing and sales assets, they show off your app in a data-filled state allowing you to explain your product’s value proposition by letting prospects experience the app without friction.

For example Flagsmith, has a marketing guided product tour on their home page and have seen a 170% increase in signups. Here’s Anna Redbond, Head of Marketing sharing her thoughts on why they started using interactive tours.

"Looking at the data I could see that we had a lot of signups, but we could have better conversion rates from sign up to paid. And equally, we could increase the rate of conversion from web visitor to sign up.
I was looking specifically at how I could fix that problem by nurturing people better."

In-app onboarding tours

‍These are integrated directly into your application to help users understand how your product works and give them a clear guide to getting the most out of it.

There are two approaches to in-app onboarding tours, one uses tooltips which are integrated directly into your live UI. The other approach is to create product tours similar to those you’d use for marketing tours which let you capture your app with data already in it and guide your users through a flow.

In this article, we’ll evaluate the top guided tour software tools for 2025, highlighting their strengths, challenges, and ideal use cases. We’ve also included insights into common trade-offs and limitations to help you choose the right solution for your needs.

Below, we’ve compiled a list of the best tools on the market, focusing on what they do well and what to watch out for. If you’re looking for inspiration, make sure to also check out 8 best product tour examples and what you can learn from them for real-world applications.

1. HowdyGo (Top Recommendation)

What it’s great at:

HowdyGo is a highly versatile tool designed to create interactive product tours, step-by-step guides, and product demo videos. Whether for marketing tours or in-app onboarding, it offers robust features for marketing, support, and product teams.

The beauty of HowdyGo for in-app onboarding is the stability. By capturing your app in HTML you can edit the text and images as necessary to create an easily understood tour that will remain usable while your app is upgraded, updated and improved.

Challenges or limitations:

As HowdyGo captures your app at a specific point in time, it may not suit teams needing dynamic, live tooltip guidance. If you are really keen on explaining to your users who your product works

However, this design ensures tours and guides remain stable even if your app’s UI changes.

What sets it apart:

• Captures Figma prototypes, live production environments, and even partial prototypes for flexible, reusable content.
• Supports multiple export formats, such as videos, GIFs, and interactive tours, making it suitable for how-to guides and explainer content.
• Advanced editing tools let you customize tours by adjusting UI elements, updating text, and hiding irrelevant or sensitive information.
• Ensures long-term stability, eliminating the risk of breaking when app updates occur.

Best use case:

Ideal for teams needing versatile tools to create interactive tours, tutorials, and how-to guides for marketing, onboarding, and customer support.

User reviews:

2. Chameleon

What it’s great at:

Chameleon excels in creating in-app onboarding experiences, offering dynamic tooltips and walkthroughs that guide users through your application. It’s particularly useful for enhancing user engagement and feature adoption.

Challenges or limitations:

Chameleon’s reliance on live UI elements means that if your app’s design changes, the tooltips and guides may break, requiring additional maintenance.

What sets it apart:

• Robust customization options for in-app guides and tooltips.
• Advanced user segmentation to target specific user groups with tailored experiences.
• Comprehensive analytics to measure the effectiveness of onboarding flows.

Best use case:

Suitable for product teams focused on improving in-app user engagement and onboarding processes.

User reviews:

3. Arcade

What it’s great at:

Arcade is a user-friendly tool designed for creating interactive product tours and walkthroughs. It’s particularly effective for marketing teams aiming to showcase product features in an engaging manner.

Challenges or limitations:

While Arcade offers ease of use, it relies on screenshots, which can limit flexibility. Once a tour is created, editing UI elements or adjusting the storyline is not possible, potentially hindering customization.

While Arcade is working on releasing HTML tour capture, this is still a work in progress in early-2025.

What sets it apart:

• Intuitive interface that allows quick creation of interactive tours.
• Seamless integration of interactive elements, screenshots, and video recordings.

Best use case:

Ideal for marketing teams seeking a straightforward solution to create engaging product tours without the need for extensive customization.

User reviews:

4. Userpilot

This is an example of a Userpilot tour in action on a real customer’s website.

What it’s great at

Userpilot offers a code-free solution for creating in-app onboarding flows, walkthroughs, and tooltips. It’s designed to enhance user onboarding and feature adoption without requiring developer resources.

Challenges or limitations:

Similar to Chameleon, Userpilot’s reliance on live UI elements means that any changes to your app’s design can disrupt the onboarding flows, necessitating ongoing maintenance.        

What sets it apart:

• Drag-and-drop builder for creating in-app guides and walkthroughs.
• Strong focus on user segmentation to deliver personalized experiences.

Best use case:

Ideal for teams looking to improve user onboarding and feature adoption without extensive coding.

User reviews

5. Floik

What it’s great at:

Floik is a flexible tool for creating workflows, explainer videos, and step-by-step guides. It’s suited for marketing teams that want to build a library of reusable product showcases.

Challenges or limitations: While Floik allows for versatile content creation, it lacks the deeper interactivity and customization options of tools like HowdyGo, making it less suitable for advanced product storytelling.

What sets it apart:

Supports multiple content formats, including step-by-step guides and videos.

Great for embedding across different platforms, like blogs or help centers.

Best use case:

Ideal for creating simple, reusable content for marketing and support teams.

User reviews

Comparison Table

If you’re looking for a quick overview of these tools, we’ve pulled together this comparison table of the product onboarding tours we’ve listed above.

Key Takeaways

The best product tour software depends on your team’s needs, goals, and workflow. If your primary goal is user onboarding tours that are tied directly to your production code, a tool like UserPilot or Chameleon might be a good choice.

For versatile, polished, and stable tours that cater to both marketing and in-app onboarding, HowdyGo stands out as a clear choice - to see how to create your first product tour, check out our ultimate guide.

To see product tour tools in action, check out our article on our best product tour examples and what you can learn from them.