Best Interactive Demo Software Compared in 2024

A recent report found that websites with higher activity, where visitors engage with content, experience 19% higher conversion rates compared to websites with lower user activity. 

If you are struggling with low conversion rates, focusing on website visitor engagement can be your #1 solution.

So, how do you get prospects to engage with your content? One of the options is to embed interactive product demos on your website.

Interactive demos are handy for both marketing and sales teams looking to convert prospects into customers. But you need a demo recording tool to capture all aspects of your app. These tools have different use cases to fit the needs of various teams, from marketing and customer success to user onboarding or sales.

In this article, you will learn about interactive product demos that prompt prospects to sign up rather than onboarding product tours that guide users after they have signed up. You’ll find five tools that can help you create a great interactive product demo.

Top 5 interactive demo software

1. HowdyGo

HowdyGo is an interactive demo recording software for marketing or sales teams looking to show their product’s value and engage the website audience. With 90% user engagement,  HowdyGo demos shorten sales cycle and help businesses secure more deals.

By signing up for HowdyGo, customers get hands-on support from the founding team. From creating to updating product demos, the founders use their experience (they captured and analyzed over 1000 demos!) to help you find the best approach for your audience.

You can launch your first demo in just a few minutes with HowdyGo:

1. Register for free and install our Chrome extension.
2. Navigate to your app and click “Start Recording.”

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       3. HowdyGo captures an HTML recording of the page whenever you click – one click translates to one step. HTML demos provide a perfect copy of your software,            and you can easily change content over time or customize it for different audiences without recording again.

4. When you're done, click  “Stop Recording,” but don’t leave yet—it’s time to edit and customize your interactive demo in the editor. From adding text annotations and highlighting key features to inserting chapters, you can improve the look and feel of your demos with the editor.

Why settle for static screenshots on your product pages when you can embed interactive demos with HowdyGo? With our platform, you’re just a few clicks away from boosting website activity and driving higher conversion rates.

Get started for free!

Features

• Unlimited HTML interactive demos: Record unlimited demos and get unlimited user seats on any plan. Our tool captures HTML interactive demos to give you a pixel-perfect copy of your app. It caches HTML, CSS, media and fonts.
• Editing: Use our editing options to add text annotations, blur sensitive data and adjust steps with our drag-and-drop editor. HowdyGo lets you customize branding by matching the look of demos to your visual identity.
• Personalization: Create a personalized demo with your prospect’s name, email address and company logo. Our tool supports dynamic variables automatically pulling relevant data to personalize the recording.
• Integrations: You can integrate HowdyGo with CRM, marketing and analytics tools, including Salesforce, Zapier and HubSpot.
• Analytics: We know that collecting data is a top priority for every business, with 96% of companies stating that it’s important for them to make data-driven decisions. That’s why we track engagement, impressions, completions and other metrics to measure effectiveness and help you improve interactive demos.
• Lead capture forms: You can capture leads by adding lead capture forms at any stage of the demo, helping you target prospects with personalized demos. This information is stored in HowdyGo, but you can pass it on to your CRM or relevant team.

Use cases

• Website embed: Embed interactive product demos to your website or landing page so prospects can experience your product without being forced to sign up or hop on a sales call.
• Demo centers: You can build extensive demo centers that cover every feature of your product. This helps prospects understand and experience your app.
• User onboarding: Improve your onboarding process with HowdyGo – forget about sending tech docs to new customers. With our tool, you can build a demo library that guides users through your app.
• Product demo GIF: You can create GIFs specifically for email campaigns, landing pages or social media.

Pros

• Hands-on support from the founding team specializing in product demo video production. We have over 1000 demos under our belt!
• A 2-week free trial that lets you explore our solution and features.
• User-friendly, even for beginners
• Unlimited number of demos and seats on any plan.

Pricing

HowdyGo offers three pricing plans:

• Demonstrate: $79/month for an annual subscription or $99/month for a monthly subscription. You can export GIFs and videos and use lead capture forms.
• Analyze: $319/month for an annual subscription or $399/month for a monthly subscription. It comes with the Demonstrate features but includes CRM integrations and demo analytics.
• Scale: $799/month for an annual subscription or $999/month for a monthly subscription, with features like automated personalization and custom domains.

User ratings

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Image source: G2

On G2, HowdyGo has a 5-star rating. Users praise HowdyGo for being user-friendly and intuitive while highlighting the support they receive from HowdyGo’s team. 

2. Storylane

Storylane is a SaaS product demo tool that lets customers create, edit, and share demos of their mobile and web apps. The features depend on the pricing plan you’re on. However, you can create guided and clickable demos on higher pricing plans and access analytics and integrations.

Just to compare, HowdyGo lets you create unlimited interactive HTML demos for $79/month, while Storylane gives you access to HTML demos for $500/month. Screenshots are available for $40/month.

Install the Storylane Chrome extension to start capturing demos. Just click on “Stop Recording” to save and edit your demo.

Features

• AI Assist: This feature turns text into audio recordings and translates content into more than 27 languages.
• Personalization: Tokens allow you to personalize interactive demos using lead forms or URL parameters.
• Edition options: You can change the background color, add a backdrop, choose the width of the frame to fit different screens or add CTAs with one of the best interactive demo software.

Use cases

• Product tours: Build guided tours of your app and embed them on your website.
• Email campaigns: Include interactive demos in follow-up emails to showcase key features.
• Customer success: The customer success team can use Storylane to onboard customers and create how-to guides.

Pros

• Customization options that ensure your demos reflect your brand identity.
• Storylane offers account-level insights so you can prioritize and target engaged accounts.

Pricing

• Free: This plan supports one published screenshot demo only.
• Starter: $40/month per creator when billed annually, but only for screenshots.
• Growth: $500/month when billed annually for 5 seats, HTML demos included.
• Premium: $1200/month when billed annually, with custom seats.

Doesn’t fit your budget? Check out this Storylane alternative for a more affordable option.

User ratings

Image source: G2

Customers highlight its ease of use and solid analytics. On G2, Storylane has a 4.8 rating (out of 5).

3. Walnut.io

Walnut.io is one of the best interactive demo software aimed specifically at sales reps and customer success teams.

Its personalization feature lets you tailor interactive demos for each prospect by adding avatars, i.e., variables that showcase their company logo and personal information.

It offers AI integration with ChatGPT and the live demo feature to engage prospects during calls.Capture the functionality of your app with the Chrome extension. Select continuous capture to record every step as you click through your product.
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Features

• Avatars: You can create company or user avatars that showcase information about a prospect. Each demo can be tailored to provide a personalized experience, from the company logo to the prospect's name.
• Text to speech: AI will convert your text into speech when enabled. You can either autoplay audio or leave it to the prospect to turn it on.
• Multiple devices: With Walnut.io, you can check how potential buyers see interactive demos across devices.

Use cases

• Product marketing: Integrate guided product tours into various marketing assets to generate better campaign results.
• Presales and sales: The teams can work closely to create demo templates that can be personalized for each prospect.

Pros

• The ability to convert text to speech without uploading an audio file.
• Guided templates for all demos.

PricingWalnut.io doesn’t specify the pricing on its website, but Vendr claims that it starts at $15,100 annually. Is this way above your budget? We have a Walnut.io alternative that captures HTML demos at a reasonable price.

User ratings

Image source: G2According to customer feedback, Walnut.io shortens the sales cycle by removing the need for one-on-one sales calls and sharing interactive demos that zoom in on key features. Users rated it 4.6 on G2.

4. Navattic

Navattic is fit for sales and marketing teams that want to create product demos for websites, email campaigns and calls.

From the Responsive feature that shows how your demo appears on devices to in-app analytics that measure performance, Navattic is a popular interactive demo software on the market.With Navattic, you can build longer demos and split them into flows.

Each flow can have a checklist to allow prospects to decide which feature they want to explore.You can capture the first demo in just a few clicks. With its extension on, click  “Start Capturing” and then “Finish” to watch the recording and make the necessary changes.

Features

• Branching: This feature lets you create several different demos for various audiences. The prospect specifies their interest, and Navattic shows them the relevant demo.
• Customization: You can blur and delete elements or change the text with just a few clicks. The variables add a personal touch to each product demo.
• Analytics: You get access to demo- and visitor-level engagement data. The tool also monitors completion rates.

Use cases

• Website embed: Embed product demos to your website or share custom links to view how a prospect engages with them.
• Knowledge base: Improve your help center with interactive demos that explain features in a more digestible way.
• Feature announcements: You can include demos in your feature promotion to drive user adoption.

Pros

• Personalization variables that help users create multiple demos for different target audiences with ease.
• Real-time alerts when a customer views your demo.
• Custom links for each business.

Pricing

Navattic offers:

• Starter: This is a free plan, but you can create one HTML demo only.
• Base: $500/month, with unlimited demos and licenses.
• Growth: $1,000/month, including features like demo translation and account filtering.
• Enterprise: The pricing is available upon request.

Want to find out what Navattic alternatives offer? Check out our Navattic vs Reprise comparison.

User ratings

Image source: G2

‍Customers praise Navattic for its customization options, including rich multimedia elements like images and anchors. As for its rating, it has 4.7 starts (out of 5) on G2.

5. Tourial

Tourial is a screenshot demo tool that specializes in demo centers, allowing you to build a library that covers all steps of your software, and follows a logical sequence.

It stands out because of its integration options with apps like Marketo and HubSpot, ensuring you include it in your usual marketing stack.With its extension, you can capture a series of steps, scrolls and clicks within your app.

However, bear in mind that Tourial is more screenshot than an HTML-oriented platform.

Features

• Branding: Add branded colors and font styles to match the visual identity of your business.
• Mobile optimization: You can create mobile-optimized tours and view how they appear.
• Tour analytics: Check how prospects are engaging with your tours and which parts they find most interesting.

Use cases

• Website embed: Embed tours on your website and landing pages.
• Outbound emails: Link to the tours in your sales emails.
• Leave-behinds: Engage prospects after every interaction with leave-behinds.

Pros

• Mobile-optimized product tours.
• Brand guidelines make team collaboration smoother.
• A dedicated account representative for every customer.

Pricing

• Startup: $600/month, billed monthly, with media and HTML tours and standard integrations.
• Growth: $1,000/month, billed annually. You get advanced integrations but need to pay for more complex features like demo centers ($500 a month).
• Enterprise: This is a custom price, available upon request.

User ratings

Customers state that Tourial is easy to use and has various customization options. They rated it with 4.6 stars (out of 5) on G2.

Comparison table

Tips for creating effective interactive demosAvailable interactive product demo examples show the best practices you should follow while creating your product demos:

• Develop a placement strategy. According to our findings, 55% of users engage when you integrate demos on relevant pages.
• Be short and to the point. For instance, Flagsmith, our customer, created a 5-click demo that generated a 90% completion rate.
• Include annotations to call out specific features. Visitly used annotations to explain complex terms within its product.

• Add a CTA at any stage of your demo to encourage prospects to take some action. Flagsmith incorporated a CTA and their clickthrough rates were over 30%! 

Conclusion

When choosing the best interactive demo software, focus on specific features, use cases, pricing plans and pros that go hand in hand with your business.

HowdyGo is an easy-to-use HTML interactive demo tool with affordable pricing and the necessary features. You can capture a pixel-perfect demo, edit it on the go, and embed it on your website or other marketing channels.

Our founding team has created over 1000 demos, so whenever you are in doubt, HowdyGo’s team will help you build a demo library and convert more leads. Get started for free!

‍FAQs

How do I make my demo more interactive?

You can make your demo more interactive by adding elements like annotations, animations, images and videos.

How do you make an interactive product demo?

Software like HowdyGo allows you to create an interactive product demo. It offers a Chrome extension that captures your app straight from your browser.

What is an interactive demo?

An interactive demo is a product walkthrough that helps prospects understand how your product works.